ThinkAnalytics: System of personal recommendations of content

2019: Start of a system of personal recommendations of content on the Дом.ru Movix platform

On November 11, 2019 Дом.ru announced that on the Дом.ru Movix platform the system of personal recommendations of content created by the British company ThinkAnalytics is started.

A system studies personal preferences of each user, finds and recommends content interesting to it. Search becomes simpler, quicker and more precisely that the solution analyzes behavior of the person: what genres, actors, directors are pleasant to it, knows what movies of studios with what rating, what prescription the user looks more often. Service works at the prefixes Movix, Movix Pro, the website and in mobile application.

The more often the user interacts with service, the more precisely there will be recommendations and the choice is easier. A system processes materials from all directory of available content - TV-channels, subscriptions and editorial selections, analyzes the history of search, the choice of content, viewing time, setting on a pause, switching, the history of purchases and makes personal recommendations. In total the solution will recognize 22 actions.

The main section "Is recommended" built already in the menu of the starting screen and represents a tape from movies, by clicking on any of which the description, a trailer and a method of viewing will open. Except it the system of recommendations manages 20 more show-windows: "Recent transfers" (transfers which were on air about 7 days ago), "Series for you", Subscriptions, Genres and others. In the end of the year the solution will appear in the Дом.ru Movix application for Smart TV.

As the solution designer the British company ThinkAnalytics – the supplier performed with the mechanism of recommendations which is the most widely deployed in the market and personalisation of content in real time. Their own patented machine learning technology and artificial intelligence which helps to look for and select content on all devices is the cornerstone of a system.

Millions of people daily ask a question what to look at. It is not simple to make a choice: 226 TV channels, including in 7-day archive, and several thousands of movies, transfers in directories of subscriptions are available to users of digital Дом.ru TV. In the beginning such choice carries away, but over time it becomes more difficult to be guided therefore one of Movix platform tasks – to help to solve a choice problem. Clients already estimated the solution and note as far as everything became simpler and more convenient, and some say that they thanks to a system already precisely know that they will look in the next few days.

To estimate all opportunities of digital TV, clients of "Дом.ru" can test the Movix Pro prefix before its purchase. Within 14 days the subscriber can use a prefix for 1 ruble, watch additional packets of channels, subscriptions, and at the end of the period to select: redeem a prefix or replace with other TV-equipment of the company.