| Developers: | Loginom Company (before BaseGroup Labs Analytical technologies) |
| Branches: | Advertizing, PR and marketing |
| Technology: | CRM, CRM - Loyalty systems |
Loginom Customer Segmentation (LCS) is the solution for system work on customer retention and increase in profit. Creation of universal model of segmentation allows to wage the address marketing campaigns configured by tens of different parameters. Point and timely impact on each client repeatedly increases the probability and the number of purchases.
2019: Description of Loginom Customer Segmentation
According to information for November, 2019 Loginom Customer Segmentation provides complete management of client experience. Are available to users of the solution:
- Synchronization of data on clients
- Creation of profile 360 °
- Multiple-factor segmentation
- Response probability assessment
- Outflow probability assessment
- Choice of the best offer
Effects of implementation:
- Formation of a uniform behavioural profile of the client.
- Retrospective analysis and assessment of structure of the customer base.
- Calculation of key metrics of customer retention.
- Accounting more than 50 indicators on the client, determination of a stage of lifecycle.
- Management of the customer base on the basis of triggers.
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |