Evotor will add offline - targetings on platforms of Quantum

2019: Cooperation in advertizing technologies

On December 18, 2019 it became known that the company "Quantum" and IT- the company "Evotor" agreed about cooperation in advertizing technologies. Partnership with Evotor allows to target advertizing in public networks Wi-Fi and in advertizing network of Quantum on a basis offline - behavior of users. Data Evotor help to personalize advertizing on the basis of places which are visited by people, and services which they use.

Evotor's DMP is able to select audience segments as services, to a geolocation and a format of outlets: from the street retail to large shopping complexes. Evotor creates audience segments under specific objectives of the advertiser Quantum. The depersonalized data between Evotor's date platforms and Quantum are transferred via a secure channel in the aggregated type.

Besides, the companies agreed about a possibility of use of Quantum in quality Evotor's partner date for increase in a scope of audience in advertizing platforms and also for targeting of advertizing in Instagram and Facebook.

Cooperation of advertizing networks with suppliers of data is profitable not only to partners, but also to advertisers. Uzkotargetirovanny campaigns not only are more effective, but also allow to save the promotional budget,

Test advertizing campaigns confirmed synergy effect of Evotor's partnership and Quantum, and we are ready to scaling of this experience. Clients of Quantum will receive additional various targetings on the audiences interesting them, noted Igor Oganesyan, the development director of the advertizing products Evotora