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Project

President-Hotel passed to call tracking of Mango Office

Customers: Aurora, President-Hotel

Moscow; Tourism, hotel and restaurant business

Product: Mango Office Virtual PBX of VATS

Project date: 2019/07  - 2020/01

2020: Deployment of the analytical platform

Federal State Unitary Enterprise President-Hotel unrolled for the marketing division the analytical platform on the basis of Mango Office technologies. Announced this Mango Telecom on February 5, 2020.

President-Hotel receives guests of the highest level and status international actions, including meetings of heads of state and government, political, business and cultural forums.

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It is the complex highly competitive market in which success is defined by traditions of hospitality, the level of service and also — the uncommon marketing practices providing an opportunity to attract special clients with special requests. Naturally, all this extends to our strategy in digital and creates certain requirements to analytics,

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Taking into account specifics a significant share of primary appeals to President-Hotel make phone calls. They need to be compared with factors of advertizing communications and type of service which the potential client wants to receive unmistakably. Besides, the serious accent is put on high system availability and its reliability,

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The platform of dynamic call tracking Mango Office offers own technologies of Mango Telecom which provide the most exact analytics — due to automatic adding on the website of phone numbers using which addresses are identified.

Between Federal State Unitary Enterprise President-Hotel and Mango Telecom the public contract is signed.