In 2020, the number of accidents involving Baltika cars decreased by 55%

2020

Accident reduction by 55%

The use of the Connected Car platform of the Smart Driving Laboratory (LUV) helped reduce the number of accidents caused by drivers of the Baltika brewing company fleet (part of the Carlsberg Group) by 2.2 times in 2020. The fact that drivers began to drive even more carefully than in 2019, when serious progress was noted, is evidenced by scoring data and a decrease in the number of fines issued. This was reported by LUV on March 29, 2021.

In 2020, the number of accidents involving Baltika cars decreased by 55%. At the same time, the share of accidents that occurred due to the fault of the company's drivers decreased even more - 2.2 times. The number of fines received also decreased - by 57%, and their amount - by 64%. That is, drivers not only violate less often, but also began to commit fewer serious violations.

Statistics collected by the Element confirm that the improvement in indicators is not associated with a reduction in average mileage per car (decreased by about 12% in 2020), but with more responsible driving. The penalty ball calculated by the Element (the scoring system works on the basis of data on dangerous maneuvers and speeding) decreases for the third year in a row. In 2019, Baltika drivers scored an average of 22 penalty points per 100 km of mileage, in 2020 this figure fell to 19.2, and since the beginning of 2021 it has been at all at 9.4. Most noticeably in 2020, the number of speeding speeds decreased - on average, Baltika drivers committed 1.9 such violations per 100 km of mileage, in 2019 this figure was 2.5.

The tip of the iceberg, what we strive for is the introduction of a culture of safe driving, and reducing accidents is a direct indicator that we are moving in the right direction. This is the result of working with dozens of indicators and modernizing the entire fleet management system based on technologies and practices. Cooperation with LUV is one of these cases. Together, we have created and constantly improving a system that provides a large amount of information for monitoring, optimizing fleet processes and targeted work with personnel, said Sergey Sizov, head of the Baltika transport operation and maintenance group.

"Element" tracks corporate traffic, driving safety, driving time, fuel consumption and maintenance time. In addition, the system records and in real time notifies Baltika's responsible employees of an accident and, if necessary, creates 3D accident reports. Such reports help identify the culprit and can be used in collaboration with the insurance company.

The operation of the Baltiki fleet is a good example of how Connected Car technologies can bring benefits when they are properly integrated into the fleet management process. Driver behavior reports, fault monitoring and maintenance are what's on the surface. As of March 2021, we are working on solutions for using big data technologies to manage fleets. This will allow for deeper process analysis and non-obvious system management decisions. noted Dmitry Snitserev, Deputy General Director of the Smart Driving Laboratory for Commerce.

LUV and Baltika have been cooperating since 2019. In addition to the installation of telematics systems and the corresponding software, the Element system was integrated with Alcolock alcohol locks, which since 2019 have been equipped with all cars purchased by Baltika. The system allows you to remotely monitor the sobriety of employees. Before starting the engine, the driver must go through a breathalyser. If the ethanol vapour concentration rate is exceeded, the system locks the engine, the data is sent to the LUV server, and then in the form of a report to Baltika.

In 2020, companies significantly expanded cooperation. During the year, the number of Baltiki cars connected to the Connected Car platform "Element" increased by 58%, overflowing for two thousand units.

Equip the fleet with smart driving sensors

On February 11, 2020, the Baltika brewing company informed TAdviser about equipping its fleet with smart driving sensors.

The launch of the large-scale campaign was preceded by the successful use of smart driving sensors on the fleets of the North-West, Siberia and the Far East and Moscow-Center divisions. Baltika Brewing Company LLC, part of the Carlsberg Group, installed smart driving sensors in the second quarter of 2019, and the first results of use proved their effectiveness. So, according to Baltika, the number of accidents that occurred with the participation of company cars decreased by 25%, from 261 to 196 cases. Only one incident takes an average of 2 working days, during which the employee is engaged exclusively in this, and not in his main work. The reduction in the number of accidents by 65 cases saved the company at least 130 working days and in general positively affected the implementation of the sales plan of the Baltika divisions.

Smart driving sensors "LUV" is the development of the St. Petersburg company "Laboratory of Smart Driving." They record common violations committed by drivers, such as sharp outbursts, braking and lateral rebuilding, speeding and non-stop traffic, where road signs or markings require it. Driving style is monitored using the B-DRIVE mobile operating logistics application, which, among other things, is designed to simplify the process of collecting and obtaining information on the operation of cars by employees.

Based on the "LVA" sensor readings, the SDI safe driving index is calculated for each driver, which shows the personal driving style. car Real driving masters, whose SDI index approaches or equals the maximum score of 100 points, are included in a special motivation program, and non-neat drivers who regularly commit violations and create emergency situations on the roads will be limited until the use of a corporate transport vehicle is prohibited.

Employees of a company whose work involves the use of an official car have the right to apply for its use only if there is a minimum driving experience of 1 year. Even such a small experience confirms the ability to drive, but the use of smart driving sensors helps our employees improve driving skills towards greater safety and makes car operation as economical as possible, said Sergey Sizov, head of the transport operation and maintenance group of Baltika Brewing Company LLC

The program to equip cars with LUV sensors will affect more than 2,000 cars - the entire Baltiki fleet, including cars, which are also used by top managers of the company. Such equipment in the two remaining divisions will be installed during February-March 2020 and is expected to have a tangible economic effect throughout the company: it will significantly reduce the number of accidents, car downtime, the cost of maintaining and repairing the main and swing fleet, will allow to receive more favorable car insurance conditions, and will also contribute to the growth of employee productivity.