| Developers: | Oracle |
| Technology: | CRM, CRM - Loyalty systems |
The Oracle Responsys system is the solution for the orchestration a cross of channel communications on different digital channels of email SMS Push, web banner advertizing, messengers and social networks. A system is capable to use the most optimal Internet channels, content and time for communication with the specific client.
Systems capabilities
- multichannel mailings within one platform;
- the choice of audience, frequency, time and the channel for mailings on means of AI;
- personalisation of messages taking into account data of the client;
- visual editor of messages and HTML mode
- design of messages under different devices;
- adding in mailing of a dynamic content;
- A/B and MVT testing of content;
- analytics of advertizing campaigns in real time;
- trigger mailings with dynamically changing content.
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