Film Magazine

2020: Application launch Film Magazine

On April 17, 2020 Tape, one of retail networks of Russia, announced start of mobile application with recipes of dishes and the choice of ingredients for their preparation.

The application of LENTA Magazine can be downloaded on the mobile platform Android, at the end of April, 2020 it will become available to users of IOS. After its installation the user will get access to recipes from the magazine of the same name which appears monthly. The application contains step-by-step instructions for preparation of dishes, video and the photo, information on the caloric content of products, content of proteins, fats and carbohydrates. Besides, function of voice actuation thanks to which the user can pass from one stage of cooking to another is provided, sounding commands.

The application allows to create the list of purchases from the products necessary for preparation of a specific dish and a certain quantity of portions. It contains more than 5 thousand recipes broken into various categories for April, 2020: ZOZh, vegetarian dishes, seasonal recipes, the menu for every day, options for special events and other. At the beginning of April the section with recipes appeared also on the website lenta.com.

The magazine of LENTA Magazine appears since 2017 and is very popular among regular customers of Tape. Recipes which we publish in it are in demand for our buyers therefore we decided to develop the application to cover large audience and to share the ideas with those to whom ours is unavailable offline the edition, told the director of service of digital marketing of Lenta company Alexey Ruchkin