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Project

Citilink was connected to B2B-platezhi service of the Yandex.Cash and Sberbank

Customers: Citilink

Moscow; Trade

Product: Yandex.Cash

Project date: 2019/09  - 2020/03

2020: Connection to service for business — "B2B-payments"

On April 21, 2020 "Citilink" announced connection to special service for business — "B2B-payments" Yandex.Cash and Sberbank. It will allow to accelerate settling with clients and partners through internet- bank "Sberbank Business Online".

The Citilink network for April, 2020 integrates more than 650 shops and points of issue of orders in 360 cities of Russia. The share of revenue of B2B-clients of the company makes about 30%. Among them there are representatives of small, medium and large business. In 2019 turnover of B2B-payments of the company increased by 25%. The average bill of corporate clients grew in limits of 5-10%.

Classical payment of B2B-accounts takes up to three banking days and depends on the amount of business and speed of work of accounting. The B2B-platezhi service of the Yandex.Cash and Sberbank considerably accelerates calculation between legal entities.

For payment it is necessary to select on the website Citilink goods or service and to click "Pay through Sberbank Business Online", then to select a method authorizations and payment confirmations — with the help SMS-password or a token. It is not necessary to enter details of the seller — they will automatically be added to the payment order. Right after payment the seller will receive the notification and information on the legal person of the buyer (for the closing documents). After that the seller will be able to ship goods or to render service, without waiting when money comes to its account or when the buyer sends the payment order. Thus, with B2B-payments settlement process between the companies will become more simply and quicker.

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In any business time is money. Each company should pay piles of B2B-accounts — on it a lot of time, so, and money leaves. B2B-payments from the Yandex.Cash and Sberbank will help to be calculated Citilink with corporate clients in read minutes — it will allow the company to simplify work of accounting and to optimize expenses,
speaks Oksana Korobkina, the commercial director of Yandex.Money
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Speed and convenience of commission of online purchases – obvious competitive advantage for any retail chain stores, so far as concerns fight for corporate client, and especially in a present situation of general remote work and growth of online purchases. For 2019 through service over 134 million rubles were made purchases for the amount. We calculate that the B2B-platezhi service will become one of the most demanded types of settlement between legal entities because it does process of online purchase for business same simple and convenient, as well as at the normal user of online store,
speaks Sergey Parshikov, the managing director of the Digital Corporate Bank division of Sberbank
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For April, 2020 the company services more than 360 cities. For ensuring convenience and efficiency of work with partners in each locality we continuously develop the system of interaction – from instruments of communication and Personal account before implementation of electronic document management. It helps us to be closer, and to partners – to solve problems in convenient time using modern services. Connection of "B2B-payments" from the Yandex.Cash and Sberbank — one more step towards to the companies with which we cooperate. This option will expand possibilities of convenient payment for our partners, will accelerate processing and shipment of goods. It will allow to issue the order in one day, to pay and receive it,
tells Elena Shamber, the director of corporate sales Citilink
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"B2B-payments" — a joint product of the Yandex.Cash and Sberbank. The average payment through service for April, 2020 makes 26 thousand rubles. Among clients of B2B-payments there are cellular operators, retailers, the IT companies among which MTS, OZON.travel, "my Agent", Nethouse, NetByNet and many others. Potential audience of B2B-payments — all Russian organizations which work with corporate clients.