Raiffeisenbank tested payment of purchases using a selfie

End of the pilot on payment of purchases using a selfie

On May 6, 2020 Raiffeisenbank reported to TAdviser that it among the first banks piloted contactless technology of payment of purchases for biometrics of the person. Within the pilot clients of bank had an opportunity to pay the order in five points of network burgerny #FARШ in exchange for a discount of 50% for the first payment. Payment was carried out using the SelfieToPay technology developed by SWiP company together with VisionLabs.

Raiffeisenbank tested payment of purchases using a selfie

For the first payment it was necessary to download the SWiP application, to link the card of Raiffeisenbank and to connect function of payment using a selfie. Process of all subsequent payments did not demand any actions from the user and took about four seconds. At the time of payment a system automatically found the client in programs of loyalty of a sales point and the extent of privileges.

The pilot was carried out from December 19, 2019 to March 31, 2020. After payment users were offered to estimate experience of use of technology in the application — 86% of respondents gave to technology the highest assessment. Having used a discount for the first purchase, many continued to pay orders using SelfieToPay. According to poll of participants of the pilot, 90% of the clients who paid for biometrics of the person are ready to continue to use service further. Many noted its simplicity and convenience, high demand in some everyday situations.

This pilot became a part of the program of Raiffeisenbank for work with innovations — the chief of the department of development of retail digital platforms of Raiffeisenbank Vitaly Lavrinets noted. — We constantly test services for improvement of quality of interaction of clients with bank, we aim to make payment process simpler and more convenient. We see that payment using a selfie seemed interesting to our clients, and we are going to continue to experiment in this direction, doing experience of interaction with bank it is even easier.