Publicis Groupe Russia creates the digital platform based on cloud services of Yandex. Clouds

2020: The agreement on providing cloud infrastructure

Publicis Groupe Russia signed the agreement with Yandex. A cloud on providing cloud infrastructure for creation of the platform for data analysis and modeling of advertizing campaigns. It became known on May 12, 2020. For increase in advertizing efficiency of campaigns of the clients Publicis Groupe Russia creates in a cloud own products using technologies of computer vision, natural languag processing, time series analysis and other directions of machine learning. Such approach allows to increase the speed and accuracy of acceptance of business solutions in the field of marketing communications: during the planning of the budget, creation of the "clinging" banner, the choice of the best slot for TV-placement.

Publicis Groupe Russia integrates 17 media, creative, digital and specialized agencies for May, 2020 and enters in top-3 the largest media holdings on the volume of media purchases. For development of a campaign of one client thousands of advertizing filmlets, tens of thousands of banners, hundreds of thousands of transactions and millions of comments on social networks are analyzed.

For reliable storage and processing of such information volume of Publicis Groupe Russia selected cloud services of the Yandex platform. Clouds. Virtual machines allow to create and configure instantly a working environment for data specialists and also to use exactly that volume of computing powers which is necessary for the solution of a task of the specific customer. The managed databases give the chance not to distract regular specialists on service and setup. Compliance of the Yandex platform became also important selection term. A cloud to international standards of security and data protection of ISO/IEC for cloud providers.

The growing demand for application date approaches in advertizing solutions requires tools for work with requests of clients and for processing of internal tasks. Similar investment into expansion of ours date platform not only will open access to relevant technologies for Publicis Groupe Russia, but also will reduce time for implementation of hi-tech projects for 30% — Alexander Savin, the development director of Publicis Groupe Russia notes.

We see increase in demand for the Yandex platform. A cloud from the companies whose business is impossible without analysis and processing of Big Data — for example, retail and, of course, advertizing. Such companies make the choice on the basis of technological capabilities which gives a cloud in addition to significant economy on IT infrastructure. Using all tools of the platform, Publicis Groupe Russia releases so valuable resources for development of own technological products in the field of marketing communications — Oleg Koverznev, the director of business development of Yandex commented. Clouds.

Data analysis is a key component of modern marketing therefore examination in the field of Data Science — our important asset which we actively support and we develop. Thanks to Yandex. To a cloud we can collect and analyze data quicker and more qualitatively, increasing both the level of service for our clients, and efficiency of the waged campaigns — Mikhail Stepnov, the head of a vertical of Advanced Analytics Publicis Groupe Russia commented.