Personalisation of services
"Personalisation" is more often used by the companies from the different industries. This concept is normal is associated with retail and tourism as in these industries the enormous amount of data collects. The promise to create individual offers for consumers in real time, really, most often proceeds from retailers in the conditions of fierce competition it is the most difficult to them to keep attention of the potential client.
Personalisation in the tourism industry
In the industry of tourism and travel the process of personalisation looks even more complex. It is necessary not just to induce the visitor of the website to purchase, but also to make all process of search and the choice of services most personalized that the potential client could find in the shortest time that it is necessary for it. At the same time armoring of a trip is only the first stage of a travel therefore speaking about personalisation in tourism, it is necessary to consider also the mass of other opportunities.
In the industry of tourism and travel the personalisation means that client profiles should be updated constantly in process of each address of the traveler. For this purpose the companies need to use effective solutions on processing of personal information for the purpose of obtaining correct data which will be used when forming of the customized offers. In other words, it is permanent process of work with data which cornerstone the reliable technology platform with advanced intellectual functionality should be.
Personalisation was always one of fundamentals of hospitality industry – to welcome the guest by name or to remember on what products at him an allergy. Mobile revolution introduced "Big Data" in process of adoption of each solution, throwing down a new challenge to the industry and stimulating it to upgrade of approach to customer service. Now three times to call the guest by name is not personalisation in modern understanding any more. But if technologies can solve a problem of processing and the fast analysis of client data, the tourist industry nevertheless should not forget about the bases – about warmth, kindness and hospitality which create bright and unforgettable impressions of a travel. It is also important, as well as an invisible client profile.
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