LabelUp Effective MediaPlan

2020: Presentation of Effective MediaPlan technology

On May 20, 2020 the LabelUp agency provided technology for planning of advertizing budgets and work with leaders of opinions — Effective MediaPlan. The product will allow to optimize up to 50% of the budget for inflyuenser-marketing.

Long time the weak practical efficiency of analytical tools was the main problem when planning an advertizing campaign with leaders of opinions. The available analytical services helped to define signs of a fraud in the account of an inflyuenser, but did not buy at the same time advertizing from the blogger and the more so did not do it more target and effective.

The solution Effective MediaPlan of LabelUp allows to estimate the number of target audience in accounts of inflyuenser in advance, to optimize the price for target contact, to raise or lower contact frequency depending on the purposes of an advertizing campaign and also previously to count results of work with inflyuenser.

Often popular authors have the crossed audience of subscribers. Effective MediaPlan allows to define active target audience, to filter bloggers on the basis of uniqueness of subscribers and to distribute an advertizing budget depending on the purposes of an advertizing campaign.

For some brands it is important to show an advertizing post to the most wide range of unique users — this technique of Effective MediaPlan more often is selected by the companies of segments of FMCG, CPG, Retail. The maximum quantity of times is more important to inform of the information message to other brands narrower audience — distribution width for them is secondary. Pharma, Banking, Fashion resort to the similar scenario of advertizing campaigns more often.

Optimize the budget on purchases of inflyuenser and find the most effective combination of authors for a campaign — a dream of many advertisers. If learned to identify the wound subscribers at media planning, then to estimate the crossed audience and competently it was difficult to distribute an advertizing budget till today's moment. We are sure that our new product will be in demand and will allow to make work with bloggers is more transparent and it is more convenient for all, — Kirill Borisov commented on start of Effective MediaPlan CEO LabelUp

Earlier the Effective MediaPlan technology was used several years by the LabelUp command for own projects and clients of the agency. But now the product will become available to mass use by more wide range of brands and the third-party agencies. It is possible to connect Effective MediaPlan service without purchase of inflyuenser and holding advertizing campaigns in the LabelUp agency. The price is one product lower than the market of analytics of bloggers and it consists of the number of the analyzed subscribers.