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Project

Tape studied how sales network employees adapted to work in pandemic-related conditions

Customers: Ribbon Retail Network

Product: TalentTech. Involvement

Project date: 2020/04  - 2020/05

2020: "Tape" studied how sales network employees adapted to work in pandemic-related conditions

The Lenta trading network, together with experts, TalentTech studied how employees of the trading network were able to build work in conditions related to the pandemic. The results showed the level of anxiety and stress in the company, the effectiveness of remote communication and the main barriers to working in quarantine conditions. The company "Lenta" after conducting additional research will consider the possibility of transferring some employees to a remote or hybrid format of work. This was reported on May 26, 2020 in TalentTech.

The survey defines a performance index that is based on the key factors of the remote format, such as organization of the working day, interaction with the manager, availability of the necessary tools or the necessary software. TalentTech online platform. The involvement not just shows percent answered, but also counts complex indicators of efficiency on set of several factors.

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"Pulse surveys helped us quickly" measure "the mood of employees, as well as get information about what interferes with high-quality work at a remote location. We quickly responded to these requests and, I hope, made the life of our employees a little easier. Moreover, the TalentTech.Engagement allows you to analyze the results not only in terms of answers, but also in terms of cities and divisions of the company, "

noted' Margarita Titova, Director of Talent Management of Lenta
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About 5,000 employees of the retail network took part in the survey, a fifth of them work remotely. Employees of stores and distribution centers noted that they managed to set themselves up for high-quality work:

  • Unambiguously so consider 75 percent of respondents,
  • rather, agree with the approval of 20 per cent,
  • 5 percent answered in the negative.

The increased consumer demand and restrictions associated with the pandemic did not affect the mood of most store employees:

  • 48 percent noted that they were most often in the usual mood,
  • almost a quarter were positive and felt cheerful,
  • 27 percent experienced fatigue, irritation, or stress.

What did the employees who work from home tell about:

  • 79 per cent of them have successfully adapted to their current working conditions,
  • 16 per cent responded that they were more likely to agree with this statement,
  • Five per cent of respondents had difficulties at the time of the survey. Such workers faced domestic problems related to the pandemic.

Most respondents manage to motivate themselves:

  • 90 percent of respondents believe that they were able to motivate themselves to work,
  • 8 per cent of survey participants noted that it was difficult for them to attend meetings and answer phone calls while at home,
  • 6 per cent of respondents had difficulty prioritizing.

In general, according to the results of the study, the index of efficiency of remote work in "Ribbon" amounted to more than 40%. Experts note that this is a good result.

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"In a crisis, employee engagement can suffer: one lacks communication with colleagues, others increase concern about their own safety if work is associated with face-to-face contacts, like couriers and cashiers, for example. All this reduces productivity, and, according to analysts, the profitability of companies with an involved team is on average 21% higher than that of companies with a low level of engagement. Pulse surveys help the employer identify on time whether employees are coping with stress, assess whether they are able to fulfill all safety requirements, and also analyze what processes are worth paying attention to and how to help the team at this difficult time for everyone, "

noted Elsa Egorova, SRO Holding TalentTech
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On how to optimize HR processes in retail and develop talents here.