ClassTag

ClassTag is the free service intended in order that parents could communicate with teachers of the children. The platform supports 60 languages (by June, 2020). Parents can use ClassTag for information on upcoming events, excursions and whip-rounds. To teachers service helps to plan meetings with parents of pupils, to watch what parents are more involved in education of children. Communication can go by mail, etc. — it is optional to SMS to download the application.

The ClassTag service was created by the Ukrainian entrepreneur Vlada Lotkina who moved from Harkova century USA. She studied at Uortonsky business school, worked in the companies Boston Consulting and Dell.

History

2020: Attraction of $5 million investments

On June 8, 2020 about $5 million investments became known of attraction by ClassTag company. In a startup  funds AlleyCorp, Contour Ventures, Founder Collective, John Martinson, Newark Venture Partners, Smart Hub, etc. volozhitsya. Total investment volume, collected ClassTag, reached $11.6 million.

Monetization of ClassTag is based on the advertizing connected with education and children's goods. HP Inc., Clorox, Under Armour, Lands’ End, Chobani, Penguin Random House, National Geographic Explorer and other brands cooperate with the platform. By June, 2020 the platform has 2 million users in 25 thousand schools of the USA, in ClassTag company 20 people work.

For communication of teachers and parents of pupils invested $5 million in the application of the Ukrainian

To creation of service Vlada Lotkina, according to her, as well as many working parents, was pushed by desire to participate in education of the daughter.

The piece of paper about the forthcoming excursion, zatistnuty between prophetic in a backpack, asked emergence of some smart technology for communication of parents and teachers — she told in an interview of TechCrunch.

According to her, the outbreak of a coronavirus of COVID-19 because of which schools were closed urged on demand for ClassTag.^[1]

Notes