CPM (Global Market)

2024: Global Business Performance Management Systems Market Growth by 21% to $6.39 Billion

At the end of 2024, the costs in the global market of business performance management systems (Corporate Performance Management, SRM) reached $6.39 billion. For comparison, a year earlier, expenses were estimated at $5.28 billion. Thus, there was an increase of about 21%. This area demonstrates a steady positive trend, which is associated with the ongoing digital transformation of enterprises, the need to reduce costs and strengthen the competitive position. Industry trends are addressed in the Market Research Future survey, which TAdviser reviewed in early June 2025.

SRM solutions help improve business efficiency by providing management with accurate and timely information to make informed decisions. These platforms enable organizations to evaluate the performance of a variety of activities, including sales, marketing, and manufacturing, as well as develop strategies to optimize operations.

One of the market drivers is the integration of advanced technologies such as artificial intelligence and machine learning. AI algorithms are capable of processing huge amounts of information with high efficiency, providing predictive analytics and generating recommendations for improving business processes. Such systems allow you to coordinate planning throughout the organization, quickly create forecasts for all areas of business and respond to changes faster and more efficiently. With the introduction of AI, companies are able to automate routine tasks and reduce the burden on employees who can focus on more important issues. This provides cost-effectiveness by reducing costs.

The study says that the integration of SRM with cloud platforms that offer scalability and flexibility, as well as reduce the cost of deploying their own infrastructure, has a positive impact on the industry. Using cloud-based systems, enterprises can access real-time data from anywhere in the world, enabling faster, more efficient performance analysis. This approach helps improve communication between teams, streamline processes, and enhance decision-making capabilities.

Analysts cite the need for compliance and risk management as other growth factors. The emphasis on sustainability and corporate social responsibility forces companies to revise their approaches to managing operations, which encourages the use of CPM.

Geographically, North America is leading with expenses of $2.15 billion at the end of 2023: the dominance of the region is due to the high level of development of the IT sector and the active digital transformation of enterprises. This is followed by Europe, where costs are estimated at $1.55 billion. Asia-Pacific closes the top three with $1.25 billion. South America secured a contribution of $0.25 billion, the Middle East and Africa - $0.08 billion. Globally, the following are named major players:

• Oracle;
• SAS;
• Cognos;
• Infor;
• MicroStrategy;
• Anaplan;
• SAP;
• Qlik;
• Microsoft;
• Domo;
• Adaptive Insights;
• IBM;
• Salesforce;
• NetSuite.

Market Research Future analysts believe that in the future, the CAGR in the market under consideration will be 10.52%. As a result, by 2034, costs on a global scale could rise to $16.67 billion.^[1]

2023: Market growth 10% to $5.28 billion

In 2023, costs in the global market for business performance management systems (Corporate Performance Management, CPM) reached $5.28 billion. The indicator of the previous year, when expenses in this area were estimated at $4.8 billion, was exceeded by 10%. This is stated in a study by Market Research Future, the results of which were published in early November 2024.

One of the key drivers of the industry, the authors of the report call the ongoing digital transformation. In the face of high competitive pressures, organizations are increasingly adopting data-driven decision-making processes to improve their operational efficiency and strategic planning. The advent of advanced analytics tools, including those powered by artificial intelligence, allows companies to extract valuable information from vast amounts of data. You can use this information for financial forecasting and resource allocation. By applying CPM solutions, enterprises are able to optimize reporting processes, track key performance indicators and make informed decisions based on data.

Another stimulating factor is the transition to cloud computing. Such platforms provide scalability, flexibility, and cost-effectiveness, prompting organizations to increasingly implement these services to meet changing needs. Using cloud services, enterprises can access real-time data from anywhere in the world, enabling faster, more efficient performance analysis. Cloud systems help improve interoperability between teams, streamline processes, and enhance decision-making capabilities. As more organizations move their operations to the cloud, demand for integrated SRM products continues to grow. Additionally, sales are supported by the need for regulatory compliance and risk management.

The authors of the study divide the market into software and services. The contribution of these segments in 2023 amounted to $2.76 billion and $2.52 billion, respectively. It is noted that the balance between software and services plays a vital role in the formation of the SRM industry. Geographically, it dominates North America with expenses of $2.15 billion. Next follows, Europe where revenue in the field of SRM at the end of 2023 amounted to $1.55. The Asia-Pacific region closes the top three with an estimate of $1.25 billion: there are significant growth rates., The South America Middle East Africa and together brought about $0.33 billion. The key players in the global market are:

• Oracle;
• SAS Institute;
• Cognos;
• Infor;
• MicroStrategy;
• Anaplan;
• SAP;
• Qlik;
• Microsoft;
• Domo;
• Adaptive Insights;
• IBM;
• Salesforce;
• NetSuite;
• Board International.

In general, as stated in the review, the SRM industry is characterized by a dynamic landscape, and organizations use various strategies to optimize performance indicators and ensure compliance with common business goals. In this competitive environment, developers invest in advanced software products that improve financial results and enhance strategic decision-making.

At the end of 2024, revenue on the world SRM market is estimated at $5.81 billion. Market Research Future analysts believe that in the future, the CAGR (average annual growth rate in complex percentages) will be 10.05%. As a result, by 2032, costs on a global scale could rise to $12.5 billion.^[2]

2015

In 2016, Gartner divided the traditional Magic Quadrant CPM into two reports, Financial Corporate Performance Management (FCPM) and Strategic Corporate Performance Management (SCPM).

According to the results of 2015, 10 vendors were included in the Magic Quadrant for FCPM solutions. The leaders of Gartner analysts included Oracle, SAP, BlackLine and Workiva. To applicants - IBM, to visionaries - Trintech, Tagetik, Host Analytics and Longview Solutions, to niche players - insightsoftware.com.

Gartner Magic Quadrant for FCPM Solutions

16 companies got into the "Magic Quadrant" for SCPM. Oracle, SAP, IBM and Adaptive Insights are classified as leaders, SAS as contenders, Host Analytics, Anaplan, Tagetik, Longview Solutions, Board International and prevero as visionaries, Axiom Software, Prophix, Solver, Jedox and Corporater as niche players.

Gartner Magic Quadrant for SCPM Solutions

2014

According to the Magic Quadrant for Corporate Performance Management Suites report published by Gartner in 2015 at the end of 2014, the CPM application market is mature and includes suppliers offering solutions widely distributed in large and medium-sized organizations^[3].

Basically, CPM applications serve two areas: aimed at improving the efficiency of the company's financial process management (OOF) and related to performance management (PM) throughout the organization. CPM implementations can also be classified as Tactical CPM OOF or Strategic CPM. OOF CPM is mainly responsible for improving financial processes, while strategic CPM has the goal of transforming and developing the entire organization.

At the end of 2014, Anaplan, Talentia Software and Tidemark were added to the Magic Quadrant. Compared to the previous report, KCI Computing and Bitam dropped out of the quadrant.

The leaders include Oracle, IBM and SAP. Recall that according to the Gartner classification, leaders control a large share of the CPM systems market and demonstrate high levels of CPM sales. They are able to provide wide functionality of CPM systems, as well as provide end-to-end implementations in large corporations. Leaders are noticeably distinguished by a well-formed offer and recognizable in the market, have a wide international presence and, accordingly, more opportunities to work in regions around the world.

The Magic Quadrant Report for CPM Systems is a market study. The fact that some suppliers are market leaders does not mean that their solutions in all situations more effectively meet all the functional and technical needs of users than other suppliers. In fact, in some areas related to a particular product or other criteria (such as availability of cloud solutions, ease of use, flexibility of solutions, innovation, resources required for implementation, or cost of support), leaders may lag behind other companies in this market

The applicants in the "Magic Quadrant" include Infor and SAS company. According to Gartner's description, applicants must have stable sales revenue and work opportunities in several geographic regions. They offer a good level of functionality, but their solutions may lack one or more CPM components. They can provide solutions that complement their existing business applications to expand their core customer base. Challenger decisions may also have a narrower coverage of the CPM area than leaders.

Visionaries (visionaries) include Adaptive Insights, Tagetik, Host Analytics, Anaplan, Longview Solutions, Board International, prevo and Tidemark. According to Gartner, companies in this group have good opportunities to implement CPM systems. The difference between such companies is innovation, openness and flexibility of the application architecture. Visionary solutions differ in the depth of functionality in certain areas, but may have gaps in the width of the spectrum of problems being solved. They often provide new or advanced functionality to cover unmet market needs. A supplier from this area is an ideological leader and innovator in the market, but may not yet have reached sufficient scale and/or market share, or have not yet realized their ability to grow and develop confidently.

Niche players include Prophix, Axiom EPM, Solver and Talentia Software. Niche players, by Gartner's definition, are either only successful in a specific segment in the CPM systems market or have limited potential to compete with other players in the market. Such providers most often focus on a specific area or aspect of CPM. Most likely, they either lack the depth of functionality, or there are gaps in the spectrum of solutions they provide. Sometimes niche players can offer CPM systems with a fairly wide range of solutions, but have limited implementation and support capabilities, as well as relatively small customer bases. Perhaps these companies have not yet reached the necessary scale to strengthen their position in the market. The geographical presence of some such players is limited to those of their own regions.

Although the CPM market is mature, new opportunities exist and the market continues to develop at a rapid pace. Many "Visionary vendors" in Magic Quadrant have attracted new funding over the past two years, the most noticeable: Anaplan ($33 million Series C financing in 2013, $100 million Series D financing in May 2014, total $144.4 million), Adaptive Insights ($45.9 million Series F funding in 2013, total $101.3 million), Tidemark ($13 million Series D funding, $1.1 million venture capital funding in 2013, $32 million Series E funding in April 2014, total $80 million), Host Analytics ($17 million of Series D funding in 2013, $25 million of Series E funding in November 2014, just over $100 million in total), and Tagetik (initial external investment was $36 million in July 2014). Acquisition activities also increased in 2014. Axiom EPM was acquired by consultancy Kaufman Hall in April and Longview Solutions was acquired by Marlin Equity Partners in July 2014. Although the CPM market is mature, a number of vendors have achieved significant and, in many cases, unprecedented investments in cloud, IMC, advanced analytics and industry offerings.

Each year, Gartner highlights the most influential market factors when considering the performance of each vendor. Magic Quadrant highlights opportunities in three major market development areas. The first area is cloud solutions. The CPM systems market is shifting towards cloud solutions that provide shorter time to evaluate and increased ease of use. The ability to provide cloud solutions and the vendor's expertise in supporting these solutions has received significant attention in this market study. The second main area of market development is the vendor's ability to provide more comprehensive support for strategic financial planning. The third main area of ​ ​ market development is analytics.

2012

State of the market

The global CPM market in 2012 developed similar to 2011: vendors for the most part focused on the development of existing solutions and portfolios, according to the Gartner report of February 2013. An important focus for most serious vendors has been strengthening the BI capabilities of solutions. This includes computing in RAM, the use of mobile analytics, data visualization, dashboards to support the processing of large amounts of data and improve the tools for their research.

All this meets the requirements of the business, since, according to a survey of financial managers in 2011 conducted by Gartner, most of them named their top priorities in the field of BI technology, analytics and performance management^[4]. In 2012, a CIO survey, also conducted by Gartner, showed that Executive^[5] business analysis tools remain among their top priorities].

Since many organizations have already decided on a cloud strategy (or at least began to use separate SaaS applications), most SaaS CPM vendors were able to significantly expand their client base in 2012. As a response, many vendors of on-premises solutions have developed and offered customers alternative models for deploying systems or have introduced a subscription.

Gartner experts also note that many CPM vendors, who previously mainly specialized in selling solutions to medium-sized businesses, entered the Tier I solutions market in 2012, implementing projects for the first time on their platforms, where the number of users reached several hundred. A number of projects were implemented, primarily affecting planning areas, where the number of users exceeded 1 thousand people. Previously, implementations of this scale were completely and completely at the mercy of megavendors.

In 2012, the number of projects where CPM systems began to be used to develop and manage the company's strategy also increased. In addition, solutions tailored to specific industries and businesses were developed and implemented more actively, which reduced implementation costs and reduced time to value. The deepening of such food niches will only intensify, Gartner predicts.

CPMs will continue to remain and be seen by companies as a set of strategic and tactical tools. Although the concept of enterprise performance management has already been widely adopted, some emerging economies, such as BRIC countries, are still dominated by the use of spreadsheets and other tools of a simpler order. In addition, CPM is still used most widely to optimize financial processes, and not to solve strategic problems.

Volume and major vendors

According to a 2013 IDC study ^[6], in 2012 the performance management systems market (which IDC places in one segment along with analytical applications) amounted to $11.35 billion, which is 7.7% more than in 2011 ($10.54 billion). For comparison, in 2011 its growth amounted to 13.6% (and the volume in 2010 was $9.28 billion).

Global Performance Management and Analytical Applications Market, 2011-2012, $ M

IDC, 2013

Gartner Magic Quadrant for CPM Systems 2012

Gartner, February 2013

According magic square to Gartner data for 2012, companies retained leadership in the global CPM market, and SAP. Oracle IBM Also, companies and are among the vendors with sufficient weight on the market, but not reaching the leaders (challengers). SAS Institute Infor

Top trends

Strengthening focus on financial analytics

CPMs are often seen and perceived as BI for finance. However, organizations that try to use CPM as BI may face a number of difficulties. At a simpler level, financial analysis and the data obtained in its course can indeed be used outside the financial departments for the operational management of companies, but BI platforms contain much more opportunities for advanced analytics and operate with a wide variety of data types. Nevertheless, BI technologies are increasingly used in CPM: this includes both predictive analysis, advanced visualization, and new models of data discovery analysis. It is likely that vendors will continue to integrate CPM and BI more closely.

Growing demand for cloud and mobile capabilities

Gartner expects increased demand for CPM SaaS among both mid-sized and Tier I companies. Many vendors have already announced the launch of cloud CPM systems on the market, although they previously used more traditional delivery models. This is positive for the market, since the use of CPM in the cloud will increase some of the advantages that such systems provide, as well as reduce costs. Of SaaS CPM vendors, only the company was included in the Gartner magic quadrant in 2012 Host Analytics, but there are already quite a few players in this segment.

The use of CPM on mobile platforms is also actively developing: this includes the delivery of reports and the use of interactive dashboards on mobile devices, reflection KPI and other features. Some vendors are actively moving along this path, for example, here you can recall the new SAP EPM OnDemand platform and the SAP Unwired client.

Integrated Planning and Forecasting

CPM vendors are constantly working to create deeper and more powerful planning and forecasting tools. Some vendors that historically have a strong competence in this area, such as IBM and SAS, use computing technologies in RAM for these purposes. Others, such as SAP and Oracle, are also working to use in-memory for planning (for example, SAP Hana can now be used with SAP Business Planning and Consolidation for SAP NetWeaver solution, and Oracle Exalytics with Hyperion Planning). All this allows you to process really significant amounts of data, as well as quickly rebuild models and more accurately model revenue and value (PM&O).

Deeper financial management

Financial management (for example, data disclosure management) and additional "last mile" capabilities (account reconciliation, etc.) are becoming more and more popular among CPM users, so that vendors counter continue to deepen the functionality of the corresponding blocks. For example, a number of system vendors have added support for the XBRL and iXBRL formats. Tools for working with tax reserves appear, and so on.

2011

2011 Gartner Magic Quadrant for CPM Systems

Gartner, March 2012

2011 was the first year of relative stability in the global CPM market after the turbulent consolidation processes that it had experienced in previous years, as well as the active expansion of the portfolio by all major players.

In 2011, the market was still dominated, occupying maximum shares, a trio of megavendors represented by Oracle, SAP and IBM, but the growth of specialized suppliers continued. Thus, Gartner experts counted about 90 vendors that provide fully or partially CPM functionality.

2010

In 2010, according to Gartner, the global market for CPM systems grew by 12.8%. The market was already recognized by analysts as quite mature.

The market continued to be dominated by a trio of megavendors represented by Oracle, SAP and IBM with 21.9%, 16.8% and 7.6% shares respectively.

Gartner Magic Quadrant for CPM Systems 2010

Gartner, March 2011

See also

• Business Intelligence, BI (Global Market)
• Corporate Performance Management, CPM (Russian market)

Notes