Noveks Retail network (SAP CRM (SAP Customer Relationship Management))

2017: CRM SAP implementation

Thanks to itelligence company, the partner in implementation, the Noveks company started a system customer relationship management, including the loyalty program, stocks and service maintenance based on technologies of SAP.

The Noveks company, one of the enterprises, largest in Siberia, wholesale and retail by cosmetics, perfumery, household chemicals and household goods, automated key business processes: customer segmentation and management of marketing plans and campaigns.

The Loyalty component allows to build the effective system of customer interaction, participants of the loyalty program, using information on bonus accounts, privileges and preferences. And also to synchronize discounts and texts of advertizing on the check for POS. It is very important that SAP CRM is completely integrated with SAP systems and POS.