| Customers: Bashneft Contractors: Itelligence Russia (Itellidzhens) Product: SAP CRM (SAP Customer Relationship Management)На базе: SAP Business Suite Second product: SAP BusinessObjects Predictive Analysis Third product: SAP Business Intelligence (SAP BI) Project date: 2015/01 - 2015/12
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2015: CRM SAP implementation
Implementation of programs of loyalty, processes of management of marketing, constructions of predictive models (SAP KXEN) and mobile application.
Project Objectives
- Standardization, increase in transparency of activity and increase in efficiency of divisions of the company
- Increase in level of customer service
- Support of strategy of a single operational platform based on SAP solutions
- Support of strategy of ownership of the complete information about the client (360º customer view)
Solutions/services
SAP CRM SAP BI SAP Mobile Marketing, Loyalty, IC; ; SAP KXEN;.
Project scope
- Managements of programs of loyalty
- Process managements of service
- Process managements of CC
- development of mobile application on platforms iOS and Android
- Development of predictive models, analytical and operational reporting
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