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Project

Yukassa helps Severstal to accept online payments through Sberbusiness

Customers: Severstal

Moscow; Metallurgical industry

Contractors: Yandex
Product: Yukassa (earlier Yandex.Cash)

Project date: 2019/11  - 2020/07

Content

2020

The organization of payment through Sberbusiness

With help Yukassa (earlier — the Yandex.Cash) Severstal from legal persons and individual entrepreneurs through online bank for business Sberbusiness can accept payment now. Yandex.Money reported about it on October 7, 2020. It will allow the companies to be calculated in several minutes with Severstal and quicker to receive goods, without spending time for transfer of payment documents and bank transfers.

This payment method through Yukassa and Sberbusiness is available in online store of Severstal market.severstal.com, a metal online market in Russia. Calculation happens in several clicks. The customer, having gathered goods in a basket, selects payment through Sberbusiness. In a separate window the page of Internet bank on which it is necessary to become authorized and confirm calculation for the ready payment order opens. Payment takes place almost instantly then Severstal will receive the notification and can start shipment of goods to the customer at once.

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Usually transfer of payment documents and payment on them occupy about three working days corporate partners. With help Yukassa and Sberbusiness it is possible to be calculated with other company in only several minutes. In this case business processes are not tied to banking days and dates of receipt of documents. The notification on payment comes to the supplier at any time and a day of the week right after the customer is calculated for purchase. All this allows not only to reduce terms of transactions, but also to automate order processing — Oksana Korobkina, the commercial director Yukassa says.
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Our purpose — to help corporate clients of Sber to save time and means on the solution of routine tasks, guaranteeing at the same time safety of transactions. Payment of goods through Sberbusiness service and Yukassa completely corresponds to these criteria. It is as simple to make calculations between legal entities now how to make purchase in online store. It became possible thanks to our solution SberBusinessAPI (earlier — Fintech API). This solution totals 36 groups of methods which close key requirements of B2B-providers, representatives of segments of large and medium business for October, 2020. Thanks to SberBusinessAPI we managed to build digital infrastructure which turned our corporate Internet banking Sberbusiness into this platform of services and services for business at any stage of its development — Anna Loyevskaya, the director of the Digital Corporate Bank division of Sberbank notes.
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"Severstal Distribution" began acceptance of payment of orders by bank business cards in the test mode in July, 2020, but all potential of this method will open only with the advent of an opportunity to pay the order online in online store of Severstal market.severstal.com. Payment through Internet banking simplifies all procedure of purchase, expands the list of payment methods and also allows clients to use borrowed funds of our partners for purchases in online store — the marketing director and to improvement of client experience of Severstal company Maria Shalina noted.

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Organization of payment of MasterCard by business cards

On July 6, 2020 it became known that the Yandex.Cash, MasterCard and Severstal started the joint project: using acquiring of the Yandex.Cash Severstal began to accept payment from clients by bank business cards of MasterCard. Earlier partners of Severstal could be calculated for the order only money transfer from the account into the account. Now it is possible to pay the card — also quickly and conveniently, as for normal purchase in online store.

Payment with bank business maps of MasterCard through the Yandex.Cash simplifies and accelerates not only purchase, but also other stages of the transaction. The Yandex.Cash registers payments instantly, so, Severstal will be able to ship goods to the client at once. At the same time participants of the transaction do not need to spend time for filling of payment details for money transfer any more. Besides, for settling with Severstal owners of credit business cards will be able quickly to attract financing and not to pay percent during a grace period up to 55 days. It will help buyers to increase purchasing amounts, and to the seller — to reduce receivables volume.

Payment by business cards through the Yandex.Cash is available to the orders made as offline, and via the website of Severstal. Calculation happens as follows. After order placement in any manner Severstal sends to the client the account on e-mail. In it the reference to the page with the description of purchase and a payment form is contained. The buyer needs just to follow this link and to pay the business card. Payments through the Yandex.Cash are reliably protected using technology 3-D Secure. In the nearest future the possibility of payment with business maps of MasterCard will appear and in online store of Severstal — clients will be able to pay in this method directly on the website.

When you pay with the Yandex.Cash of orders at Severstal the loyalty program of the MasterCard Business Bonus works. For each payment the client of Severstal will get special points which can be exchanged for discounts and bonuses at partners of MasterCard.

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Start of the joint project with the Yandex.Cash and Mastercard brings our customer interaction to new level. Fast and safe payment, reduction of terms of shipment significantly increase efficiency of process of purchase, allowing to satisfy the client's requests in the shortest possible time with high quality. As borders between B2B and B2C are inevitably erased, it is important to provide excellent client experience at the expense of usual to everyone processes, additional services and programs of loyalty,

— Maria Shalina, the marketing director and to improvement of client experience of Severstal speaks
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Cooperation with Severstal for us has a strategic importance, the Yandex.Cash develops several years payment methods for B2B, and we see that more and more companies want to shop for business online, it is as simple to be calculated, as in normal shop,

Oksana Korobkina, the commercial director of Yandex.Money speaks
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Mastercard constantly works on that all advantages of cashless payments in the B2B-environment were available to holders of our cards: speed, simplicity and security and also convenience of control of money. We are glad that as a result of our partnership with Severstal and the Yandex.Cash entrepreneurs had a fast and comfortable method of implementation of calculations for ensuring classical purchases for business. Besides, we actively develop the loyalty program the Business Bonus and we provide to holders of business cards new solutions as, for example, the B2B-program in which Severstal which help to cut down expenses of the companies is registered and to manage more effectively financial flow,

— Dzhemal Agrba, the head on development of commercial products and sales of MasterCard in the region of the fast-growing European markets speaks
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