App Annie Ascend

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• Big Data

2020: Representation of App Annie Ascend

The App Annie company, the platform analyzing mobile data announced start of the product App Annie Ascend which will include both data on the market of mobile applications, and advertizing analytics of the company. All this becomes possible thanks to Data Science and data of benchmarking. It became known on July 15, 2020.

For July, 2020 brands and pablisher try to optimize advertizing revenues and cost of involvement of the user, obtaining information from separated data sources in area both the offer, and demand for advertizing. This process is built first of all with a support on the specialized agencies, IT solutions and large commands in staff of the companies. At the same time it is obvious that measurement of advertizing efficiency during the work on the B2B2C model requires a uniform point of control which integrates all sources of advertizing data for a clear understanding of a ROI campaign.

All this requires accounting of such crucial indicators as CAC (Customer Acquisition Costs - 'the cost of involvement of the client'), LTV (Lifetime Value - 'customer lifetime value') and ROAS (Return on Ad Spend - 'profitability of promotional costs'). App Annie Ascend integrates all advertizing data in one organized system.

"Ascend" removes a burden of need of integration, support and permanent updating of tens of API, allowing to focus only on what matters - on achievement of our KPI and improvement of results of advertizing campaigns. Thanks to crucial insights which Ascend provides via convenient tools of the reporting the product became an integral part of our infrastructure of marketing analytics, - Spyros Kristakopulos, the marketing director, Reddit.

App Annie Ascend will allow pablisher and to brands around the world to integrate separate sources of advertizing data, to bring together them in a whole, to receive important insights and to put them into practice, - Ted Krantz, the CEO of App Annie noted.

The combination of opportunities of App Annie Intelligence and Ascend helps us to manage a mobile product and advertizing strategy in one place. Intelligence helps us to reveal trends and events in the market, to find partners and by that to improve our work experience in quality of the player. Ascend is a tool in the field of tracking and monitoring of advertizing monetization which helps us to optimize it every day, - Josh Iguado, the cofounder, the chief operating officer and the president of Jam City company.