Eldorado sets online show-windows in shops of a small format

2020: Installation of online show-windows in in three shops of Moscow

On July 20, 2020 the M of Video Eldorado Group reported to TAdviser that the retail network Eldorado began installation of self-service terminals with a big online show-window in shops of a small format about 600 sq.m. Visitors will get access to several tens of thousands names of the equipment at the beneficial prices and also necessary information for the choice and making decision on purchase. The interactive tool will allow to increase sales and service quality at the expense of the personalized experience.

Eldorado sets online show-windows in shops of a small format

Eldorado started a format of shops within walking distance with an area about 600 sq.m. at the end of 2018 for expansion of representation in the large cities and increases in presence in localities up to 100,000 people. Within two years of Eldorado opened 82 shops about 600 sq.m., these are about 15% of the total number of shops of the retailer. Buyers will find about 2,000 demanded goods in small retail outlets. Other range of network which is not in specific shop is available to the independent order on the website eldorado.ru, and now also by means of interactive terminals with shipment at own expense or home delivery.

The Tachplat terminal in Eldorado

Within a pilot project of an online show-window with diagonal 32 inches are set in three Moscow shops of a small format. On the touch screen visitors will find all range of goods available in Eldorado, up-to-date information about existence of goods on all network and promotion actions and also can read reviews and responses. The interesting goods in one contact can be added to cart and to print the list. Will help to issue the order and pay it consultants.

Show-windows are developed and put into operation by one of players in the market of touch terminals – Tachplat company.

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We aim to become closer to buyers at the expense of convenient locations of shops and to create uniform seamless access to offers regardless of a purchase method. About two thirds of buyers look for previously information on goods online, but 95% prefer to make purchase in shop. Thanks to interactive terminals now we can provide online experience in the retail environment. If the necessary goods in shop did not appear, it is not obligatory to go online. It is possible to use directly on site the big screen equipped with usual functionality and to quickly issue the order, ‒ the retail sales director of Eldorado network Dmitry Sukhanov notes.