Top Kosmetik (Monitor CRM)

Customer

Top Kosmetik LLC (Moscow) – the exclusive representative of the whole group of the cosmetic brands providing complex approach to beauty. Pride of the company is the Sally Hansen brand which thanks to efforts of the Top Kosmetik command, in only five years of existence in the Russian market won the status of the conventional leader in the field of manicuring and the expert of health of nails.

Contractor

Market Capital Solutions Group (Moscow) – specializes in implementation of the Monitor CRM software product, in carrying out marketing researches for assessment of market perspectives of new products, forecasting of sales, development of business plans.

Key project tasks

Feature of business of large distributor of cosmetics is the wide range of goods and considerable sales volume. At the same time the market of cosmetics is very dynamic – updating of the range should happen constantly to be in time behind recent trends of a fashion.

• Operational management of the range;

• Management of marketing;

• Control of deliveries to regions.

Project Steps

1. Monitor CRM installation in sales department, marketing and logistics.

2. Integration of "Monitor CRM" with the accounting system of the company (1C), setup of the management and marketing reporting.

3. The organization of data exchange with regional representatives.

Project Results

1. Operational marketing analysis

2. Creation of uniform information analytical base

Recommendations

Sales director Top of Kosmetik Karpov Andrey:

"Monitor CRM implementation significantly accelerated reaction to market demands. And also allowed to spend much less forces and time for the marketing analysis that is especially relevant during crisis. Now began to receive ratings, dynamics of development and information on all range and the markets much more simply. "A top Kosmetik" plans further expansion of use of CRM technologies based on Monitor CRM due to product introduction in divisions of regional network and creation of uniform information and analytical base.