TAD Development and Cleverbots started service of generation of videos for promotion of products of Huggies

2020: Start of service of generation of videos for promotion of products of Huggies

On August 28, 2020 IT- the company TAD Development reported that it together with Cleverbots, the engaged integration of solutions based on artificial intelligence, developed application the companies, web for the Kazakhstan branch, "Kimberly-Clark". Service allows users to generate videos with photos of the child, and the company – to increase loyalty to the Huggies brand for territories Kazakhstan.

According to the company, the systems of obtaining coupons became the first – during the action several hundred thousands of users used them. Start of service using which parents will be able to create the personalized videos with photos of the children in corporate stylistics of a brand became the next step in this direction.

Specialists of TAD Development developed the web application for generation of video Baby Adventure. In the administrative interface moderators of service check content loaded by users, considering "children's" orientation of PR campaign and the involvement of the Huggies brand. The web application is integrated with service of processing of video which works in the multithreaded mode that allows to start at the same time several video in processing.

For generation of video content the user enters personal information and loads photos of the child. After moderation of the request the personalized video which can be received within 10 minutes in the Sms or on e-mail is generated. The received roller at once can share on social networks: video has the optimal length and permission and is issued in corporate stylistics of Huggies.

The application has mechanisms of protection against network attacks and cracking of accounts, validirovano on compliance to standards of security of the international corporation Kimberly-Clark.

One of the main foci of the project – ensuring network security of service therefore special attention was paid to a question of stabilization to the attacks in a product. The application underwent security-scanning in the standard of the international company Kimberly-Clark and answers modern practices of quality of security for publicly available web applications. Taras Fyodorov, the CEO of TAD Development told