RTB House Streaming Video Ads

Main article: Video advertizing on the Internet (the market of Russia)

2020: Release of a format of the advertizing Streaming Video Ads

RTB House is the international company providing technologies of a retargeting for world brands, released a format of the advertizing Streaming Video Ads. It became known on September 11, 2020. Users will see it when viewing a digital video. This format is created based on artificial intelligence technologies and the Deep Learning method.

The offered format – the advertizing on the basis of video Streaming Video Ads aimed at "cold" users in top levels of a funnel of sales which did not interact (or interacted little) with a brand earlier. This advertizing format created on the basis of video provided by the company advertiser and recommendations based on artificial intelligence technologies flexibly adapts to results of history of search and behavior of the user in network.

The personalized messages which appear in video and correspond to search queries of the specific user, are automatically created by algorithms Deep Learning on the basis of the analysis of user data and his behavior in network.

For example, if the man looked for footwear for trainings of a brand of Adidas earlier, then brendingovy Streaming Video Ads, the including special offers on men's shoes of Adidas online store will be shown it. If this user is not among visitors of online store, then the list of the shown offers in Streaming Video Ads forms on the basis of these relevant users who were already contacting to this shop by the principle of Look-a-Like. Their behavior in networks, the number of viewings, time of transitions to the platform from what websites they passed, types of goods and so on gather and analyzed.

In recent months we see growth of watchings video online. Video is to key components of advertizing campaigns, helps to deliver more effectively the advertizing message to the user, motivates it to act and is capable to strengthen influence of a brand for the consumer. According to the analytical Wyzowl resource, two thirds of the polled users (66 percent) learn about new products and services from short videos more willingly. Another 84 percent reported that they made the final decision on purchase, having watched video of a brand.

Creation of strong communication with consumers requires deep understanding of their behavior. The history of visits of the user is special because each client has the set of personal circumstances, requirements, preferences and behavior. That is why our personalized Streaming Video Ads are effective solution for any strategy of digital marketing, - Alexey Hizhov, the head of the Russian representative office of RTB House says.

Thanks to partnership of RTB House with the main platforms, Streaming Video Ads are available to demonstration on all. Advertizing goes according to all criteria of Brand Safety (reputations and security of a brand). The format of banners Streaming Video Ads is also possible in a combination with other formats of the advertisements offered RTB House: banners on social networks, dynamic banners, Snippet Ads, advertizing in mobile applications and others.