Sokhrab Amir (Amir Sohrabi)

Sokhrab Amir (Amir Sohrabi)

Biography

Career

Sokhrab headed the analytical direction of SAP company across the Middle East and North Africa (MENA) where was responsible for expansion of implementation of a portfolio of a business intelligence in the region.

Worked in SAS company where held positions of the chief operating officer and head of the direction of digital transformation of regions of Central and Eastern Europe and Middle East and Africa. He was responsible for development, strategy implementation and interaction with key clients in the different industries concerning digital transformation and business development.

2020: Regional vice president for emerging markets of Citrix

On September 8, 2020 the Citrix company announced Amir Sohrabi appointment to a position of the regional vice president for emerging markets. Amir Sohrabi has more than twenty-year experience in the field of sales management, business development, strategic planning and marketing. He submits directly to Cherif Sherif Seddik, the senior vice president and the managing director of Citrix EMEA.

It is very interesting to work in Citrix — Amir Sohrabi the regional vice president of Citrix for emerging markets says. — The company proposes solutions which are focused on needs of employees, allow to work better and give to customers and partners an opportunity to transform the business in the world where work becomes more and more digital and virtual. Productively to work on different devices and platforms, seamless and secure access to data and services is necessary for all of us. I see the task in helping customers of Citrix with the countries with emerging markets to develop and implement digital and cloud strategy.

Customers especially aim to approach workflows in terms of the future, implementing the complex safe digital jobs integrating necessary for productive work — always, everywhere and on any devices — applications, data and services. With the sure management of Sokhrabi who has experience and commitment in the organization of versatile commands Citrix has all opportunities for implementation of ambitious growth strategy on the direction of emerging markets — Cherif Seddic told.