"The Ural plant of isolation of pipes" started an AR-application for virtual excursions to production

2020: Implementation of a mobile AR-application

Ural Plant of Pipe Isolation (UPPI) LLC started a mobile AR-application using which will organize virtual excursions to production for potential clients and the acting customers. The plant reported about it on September 14, 2020.

The application works on the Unity engine. After its start on the mobile device (the smartphone, the tablet), at guidance of the screen on any plane appears animated 3D - the model of the production site of UZTI. "interest points" are applied on the model – having clicked on such point, it is possible to examine in more detail separate items of equipment and to get acquainted with production processes, such as receipt of a pipe on production, corona, filling of space between pipes, protection of joints when welding, packaging and shipment of products to the client, etc. Details are told by the virtual guide who is present at a type of a voice. Project cost was about 900 thousand rubles.

Prior to a quarantine we often organized excursions on workshop for potential customers. We have very accurate production organization, many processes are automated and demonstration of our technologies was the effective instrument of sales, - the CEO of UZTI LLC Ruslan Sevryukov told. – When it became impossible to conduct tours, our marketing department offered the idea – creation of mobile application which allows to get acquainted with the plant in any place and at any time. We for the first time place AR technologies in service of marketing and sales and also we want to show the high culture of our production and the fact that UZTI – the hi-tech enterprise of the 21st century.

The Ekaterinburg company Dreamport which specializes in creation of virtual demonstrations and exercise machines acted as the developer of the application.

The market of AR technologies in Russia, really, develops, and on the European way when these technologies are beyond the sphere of entertainments and begin to be applied by the business including working in different industries. Few years ago in a trend there was a universal hunting for Pokemons using the smartphone, now it is difficult to imagine communication in social networks without the amusing animated masks. The principle same – 3D - graphics is imposed on real space using tags – at guidance of the camera of the mobile device on a tag there is virtual content. But instead of a mask or the animated dinosaur it is possible to create the digital copy of the whole plant, having simulated any processes – from work of fire alarm before production on this or that production line, - the founder and the head of Dreamport Rafail Valiyev told.

UZTI intends to develop further the AR-application – according to the plan, it should turn into full customer service with a personal account, a possibility of communication with managers and tracking of the order.