Oracle Siebel Loyalty Management

Siebel Loyalty Management 8.2.2

The Oracle corporation submitted in the spring of 2012 the new version of the business application on management of loyalty of Siebel Loyalty Management 8.2.2 which is a part of the Oracle Siebel CRM complex and designed to help clients to save competitiveness using the innovation and personalized programs of loyalty.

The organizations even more often address programs of loyalty for attraction and customer retention, but insufficiently they personalize, thereby reducing efficiency, noted in Oracle. The solution Siebel Loyalty Management 8.2.2 will help the companies to start quickly the innovation, personalized, getting a response from clients of the loyalty program in such industries as retail, telecommunication, transport, tourist and financial services.

By Siebel Loyalty Management 8.2.2 the practician, such as thematic clubs, graphic tool for preparation of actions and periodic encouragement allows to support the effective and competitive strategy of customer acquisition at the expense of the built-in means based on front lines. The functionality of the solution helps to optimize cross-channel service of users and to make it more personalized that, in turn, promotes increase in attractiveness of a brand, customer loyalty and volume of income.

"The release of the new version of Siebel Loyalty Management 8.2.2 shows the aspiration of Oracle to offer the innovation platform for management of loyalty in the industry of air transportation — Eduardo Duran, the director of the company of LAN Pass noted. — The solution will help us to implement the innovation strategic the loyalty program which will allow to thank and reward clients and also to expand their interaction with a brand".

According to Oracle, the solution Siebel Loyalty Management 8.2.2 issued within the Oracle Applications Unlimited program is based on a full-function cross-industry management system for loyalty and offers the advanced management tools marketing actions, charges and repayments of points and also settlement processes of the conflicts.

"We selected Siebel Loyalty for conversion of our loyalty program Rapid Rewards — Joe Migis, the senior director of Southwest Airlines on information technologies told. — Completely updated program includes innovations which define development of the industry, providing additional benefits for clients. The new release of Oracle application on loyalty, Siebel Loyalty Management 8.2.2, validates our solution to invest in Siebel Loyalty". According to him, the new version of the solution will allow the company to provide the personalized, individual offers for further strengthening of customer relations and partners.