Artificial intelligence will help create extras in Comedy Club Production projects

2020: Smart IDReader implementation

The Russian production company Comedy Club Production automates the process of processing extras' documents using document recognition technologies of the Russian IT company Smart Engines, which was last reported on October 7, 2020. Thus, the process of registering participants in the show will be significantly accelerated, the waiting time in the preparation of filming will be reduced.

In the filming of entertainment programs produced by Comedy Club Production, not only permanent artists participate, but also numerous extras, extras. Registering extras and entering these documents is a process necessary to comply with financial and legal formalities, rather tedious, annoying extras and time-consuming for administrators. To speed up data entry, facilitate the work of its own staff and make the process of waiting for filming for extras more comfortable, manual entry of passport data into Comedy Club Production will be replaced by computer vision-based recognition technology from the developer Smart Engines.

Now the registration of the newly arrived extras participant or actor will take only a few seconds: the administrator just needs to show the passport to the camera of a tablet or laptop with the application installed to recognize the necessary fields and enter it into the system. The versatility of the technical solution does not require any special skills from administrators to work with the data recognition and extraction application. The application is adapted to work both in stationary pavilions in low light conditions and on exit sites, where document recognition can be carried out in real field conditions.

Cooperation with Smart Engines will allow us to optimize working hours and automate the procedure for registration of extras necessary for compliance with legal formalities. It is easy to manually enter data 10 a person, and when they are 200, the difference between 3 minutes and 20 seconds that we spend on one questionnaire becomes significant. So we will increase our own efficiency and become a production company that has introduced artificial intelligence into the shooting process, - said Sergey Myasoutov, head of the business administration department of Comedy Club Production.

One of the most important benefits of artificial intelligence is the automation of a huge part of routine processes and the release of the human potential of employees to solve more complex problems. Case Comedy Club Production is not only the first experience of applying our technologies in show business, but also a visual demonstration of how the use of truly high technologies helps work not only in industry, medicine and finance, but also in the mass entertainment sector. We are glad that by joint efforts we were able to help creative people free up time for creativity, saving them from routine, "comments Vladimir Arlazarov, Director of Smart Engines, Candidate of Technical Sciences.