Alrosa Video-Viewer

2020: The announcement of Alrosa Video-Viewer - service of remote demonstration of diamonds

In October, 2020 the Russian mining company with the state participation of ALROSA announced implementation of a technology system of remote demonstration of diamonds. Service under the name Alrosa Video-Viewer allows clients to browse diamond raw materials in the remote mode.

As it is specified in the press release, ALROSA began to develop the system of remote demonstration of diamond raw materials in the spring of 2020 when because of a pandemic of a coronavirus of COVID-19 and the related restrictive measures traditional personal visits of buyers to office of the company for viewing and selection of diamonds for several months became impossible.

ALROSA implemented the system of remote demonstration of diamonds

Result of the done work was the Alrosa Video-Viewer service using which clients have an opportunity to browse raw materials in the video conferencing mode, interacting in real time with the expert of ALROSA working with raw materials. The solution allows clients to study in detail goods in all foreshortenings, to carry out comparison of positions and to obtain all data necessary for the informed selection, declared in the press service of the leading company of the diamond-mining industry.

Alrosa Video-Viewer provides clients with the most high-quality service on remote viewing raw materials at full compliance with all requirements of information security — the deputy CEO of ALROSA Evgeny Agureev says. — Our practice of the last months shows that in the conditions of the remaining antipandemic restrictions this tool allows our clients to analyze and select successfully raw materials necessary for them where they were.

According to the head of ALROSA Sergei Ivanov, the coronavirus pandemic "introduced essential amendments" in the strategy of the company because of what the company "had to undertake function of stabilization of international market of diamonds".^[1]

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