Pure Storage Partner Program

2022: Upgrade Partner Program to the Evolution of as-a-Service

On January 24, 2021, the Pure Storage IT industry pioneer company providing SHD storage as-a-service in the multi-cloud world announced a number of updates and benefits for its Partner Program. This upgrade reflects how Pure's strategy and portfolio can provide a new level of flexibility, agility, transparency and convenience for partners.

Since its inception, Pure has been 100% focused on sales through partners, and having a world-class partner program is key to its success. To continuously improve the program, Pure works with partner feedback, customer needs and company strategy in such a way as to help its partners create a dynamic, intelligent and innovative business.

Our partners play an important role in our mission to meet global business and technology needs. Therefore, the modernization of our partner program is in keeping with the evolution of Pure as a service-oriented company, "said Romanov Volkov, head of Pure Storage in Russia/CIS and the Baltic countries.

The latest program updates include the ability of partners to enter the market on a one-to-many basis, various benefits depending on the level, and much more:

• Ability to deliver a portfolio of services in a way that fully meets the needs of business and partner customers: The Pure Partner Program now provides special requirements and benefits for partners, whether they are a sales broker or offer managed services, as-a-service solutions, or cloud architecture. Since Pure integrated Portworx's offerings into its 100% sales model through partners, the flexibility to market has also extended to cloud-based applications and Kubernetes in an increasingly 'container' world.
• Effective, predictable, and tiered incentives for solution specialization: Pure introduces a variety of new benefits, such as promotions, discounts, and marketing resources, for key partners who have invested in working with Pure.
• Enhanced Service Specialization Partner Support Programs and: distributions The updated Service Specialization Program provides partner-branded professional services with Pure technologies. Pure also presents a formal program to support the company's distribution partners.
• Simpler than ever: Changes also include minimizing requirements due to their compliance with solutions. This allows partners to invest in different ways to enter the market. In addition, Pure's affiliate program will now match Pure's fiscal year beginning February 7, 2022.

Our business with Pure Storage continues to grow, and the additional capabilities of the Pure Partner Program mean that together we can achieve even greater success, "said Greg Berard, President of Converge Technology Solutions Corp. North America.

2020: Pure Partner Program Expansion

The enhanced program enables partners to provide their customers with up-to-date data experience by providing seamless, flexible, and reliable solutions that enable customers to 'subscribe' to innovation. The continuous development of the Pure Partner Program ensures that our partners get everything they need to promote a variety of Pure solutions.

Pure launched a partner portal featuring state-of-the-art sales resources and tools, training materials, customized marketing campaigns, a digital asset library, social media content, and a host of other useful information.

Pure also expanded Pure Sizer Tool, a platform used for sizing FlashArray//X, which highlights optimal configurations and provides additional models based on Pure1 internal analytics. Pure Sizer Tool can now be used for FlashArray//X70 and//X90 models and provides users instant access to sizing information for any FlashArray//X. Partners can change configurations based on capacity and performance requests using input from the client environment, as well as the environment and capacity characteristics of the FlashArray.

In response to a request from partners, Pure launches a closed international community of Pure WaveMakers technical partners, in which they will be provided with additional resources to achieve success, increase productivity and stimulate sales. The program will offer partners access to exclusive events, specialized content and training materials. Pure WaveMakers members will receive information about expected announcements before others, freely communicate with colleagues and take advantage of the social network and technical resources of the company, which will be available on the Pure Partner Portal. The program involves three levels of participation: 'Members', 'Champions' and 'Legends'. Promotion between tiers is in line with increased sales, additional training, and initiatives. Pure WaveMakers will be available to authorized partners from November 16, 2020.

Pure develops training materials to meet the needs of partners, expand their competencies and portfolio of solutions provided. Depending on the specialization, partners can choose an individual training program that meets their specific needs. Training can be carried out both independently (the portal hosts courses on the most popular topics) and under the guidance of an instructor with online demonstration in practice. In addition, the program will make available new training courses on selling subscriptions, as well as new cases for storing files and objects.

Pure has developed an additional package of incentive bonuses for partners that attract customers, as well as for partners selling Pure as-a-Service. Pure as-a-Service delivers dynamic, flexible, and usable storage and enables partners to deliver end-to-end service to their customers in a virtual environment. In addition, Pure has developed a VIP points system for the most loyal partners, which can be exchanged for opportunities of interest to them.