Vkusvill Prazdnik

2020: Start Vkusvill Prazdnika - a fourchette catering for physical persons and legal entities

On November 12, 2020 it became known of entry of Vkusvill into the market of a catering. It is about delivery of hot dishes, salads, snack, pastries, drinks and also gifts, flowers and ware using own courier service.

That Vkusvill starts in November, 2020 a fourchette catering Vkusvill Prazdnik Kommersant was told in the company. There noted that suppliers of network will be able to enter the new market and to implement the products in a new format.

The average cost of a buffet reception from Vkusvill will be about 5 thousand rubles. For comparison, an average bill for a buffet reception "The alphabet of taste" without service makes 16 thousand rubles, Catery service — 10 thousand rubles, notes the edition. The new service from Vkusvill is expected residents of Moscow and the next Moscow area. It is possible order dishes and other goods not later, than in 3 days prior to date of an event.

Vkusvill started service of a fourchette catering for physical persons and legal entities

Investments into the new project in Vkusvilla do not open, however the CEO of "Infoline-Analitiki" Mikhail Burmistrov estimated them no more than at 20 mldn rubles. Expenses will be like those, considering that Vkusvill will not start own production under the project.

Entry of Vkusvill into the market of a catering matched introduction of new bans for public catering institutions. Till January 15, 2021 restaurants, bars and night clubs of Moscow will not be able to accept visitors at night. It gives Vkusvilla the chance to receive additional demand, in particular, during New Year's holidays.

In "The alphabet of taste" reported that drop in sales in the field of exit service reaches 80%. Infoline considers that market turnover at the end of year will decrease twice, to 25 billion rubles. Catery waits that until the end of a pandemic market development will be slowed down, but the habit to online orders will become a push and the driver of recovery, and then and increase in demand in a segment.^[1][2]

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