Technoserv Consulting introduced a personalized selection of insurance when issuing credit products at Otkritie Bank

2020: Automating the formation of a personalized insurance program

On November 24, 2020, Technoserv Consulting announced that they, together with Otkritie Bank, implemented a project to automate the process of forming a personalized insurance program when issuing cash loans. This solution allows the bank to apply an individual approach to each client. In September-November, this logic of forming an insurance program showed high efficiency. Now the client independently forms the optimal package of services, corresponding to its needs and capabilities.

The insurance "designer" has become part of the specialized system of comprehensive customer service of the bank ─ the Credit Configurator. It allows you to create products that are formed individually, and flexible pricing is provided in the sales process.

Previously, insurance was "whole" products and when issuing a loan, the client was offered a choice between ready-made sets of services. Now, thanks to the "designer," each client will be able to connect additional insurance options to the main package at will or, conversely, exclude them. At the same time, the system will select the general list of available options on its own based on its data.

Part of the additional services can be issued only together with the basic package of insurance products, and part - separately. In addition, the total cost of a personalized package and the options for connecting free services - for example, legal assistance or telemedicine - depend on the choice of insurance options. If additional options are issued in conjunction with the basic insurance package, their cost will be reduced.

Banking is one of the most digital industries, economies which was especially manifested during. pandemics"Discovery" is among the technological pioneers of credit institutions in the country, so our partnership serves mutual technological development. This requires us to carefully study trends, improve knowledge and be ready to experiment, "says the Kirill Bulgakov CEO of the company." - Technoserv Consulting To develop and implement a product that will be convenient for the bank's customers, will increase its efficiency and, at the same time, will meet the stringent requirements of the mega-regulator - this is an interesting challenge.

Otkritie Bank offered its customers the opportunity to independently form the filling of the insurance program when issuing loans in cash. Our service allows the borrower to choose exactly the risks that are most relevant for him, without overpaying for unnecessary options in ready-made insurance programs, "says Maria Saenko, head of the Otkritie Bank's insurance products development department.

Banking products and services are becoming more personalized, and business processes are becoming automated. This solution is another stage in the process of digitalization of customer service at Otkritie Bank. It will optimize the approach to working with insurance products and target offers both by customer segments and personalized, "said Yuri Matsygin, director of practice at Oracle Technoserv Consulting.

Insurance Designer is not the only revision of the Credit Configurator system for Otkritie Bank by Technoserv Consulting. The bank plans to use the In-Memory Data Grid (IMDG) distributed storage system for user sessions on the principle of high availability and scalability by distributing data between several computers. This means that the network flow of one user session will be able to be transmitted and processed by any of the servers of the Credit Configurator, which will increase the fault tolerance of the system, "explains Oleg Zaitsevsky, senior vice president, director of the IT development department of Otkritie Bank.