Together with Google Online platform of support of business

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• Technologies of distance learning
• IT in education
• IT in formation of the Russian Federation
• Online education (market of Russia)
• Online education (world market)

2020: Start of the online platform of support of business

On November 23, 2020 the Google company reported that it with assistance of the Ministry of Economic Development started the online platform Together with Google. Its purpose — to promote professional and career development of users, development of small and medium business in Russia and also to recovery and growth of the Russian economy due to implementation of technologies — digital transformation.

Together with Google Online platform of support of business

While the pandemic continues to throw down challenges to economy, we want to help people and to the enterprises of small and medium business in Russia to cope with these calls using digital skills and technologies. We start Together with Google, the platform which integrates products of Google and author's educational programs which we created together with local partners to accelerate implementation of digital technologies in Russia. We expect that thanks to the platform and also cooperation with local government and non-profit organizations, until the end of 2022 about 1 million citizens and the companies in Russia will be able to study, to develop and master digital technologies. We are also glad to announce the Russia's first grant of charitable division of Google.org: 200 thousand dollars will be invested by Innosotsium fund and the Agency of strategic initiatives in the program of mentoring for entrepreneurs. Meir Brand, the vice president of Google for emerging markets of the region of EMEA noted

Together with Google integrates the technologies, tools and educational programs of Google and partners directed to user support in two main directions: To "people" and Companies.

If to speak about the companies, then most strongly the pandemic struck the sector of small and medium business. To soften blow, Google and Sber in short terms updated a joint learning platform Business class and added to it anti-recessionary rates. In addition, on the platform two special rates appeared: for the tourist industry which suffered most strongly and for young entrepreneurs — people of generation Z who for November, 2020 make a third of the population of Earth and will be the main driving force of economic growth in the next decades. For November, 2020 Business class integrates 800,000 users. Organizers calculate that by the end of 2021 the number of users of the Business class platform will exceed 1 million people. Jointly they, including thanks to the gained knowledge, will be able to bring to the Russian economy up to 75 billion rubles a year in a type of tax.

The coronavirus pandemic cardinally accelerated development of digital technologies. But in the same way also requirements to people who use them grew. And therefore education is for a long time not only the years spent at school and higher education institution. Anatoly Popov, the vice chairman of the board of Sberbank told

At the beginning of 2020 Google selected to public institutions in the field of health care and also to small and medium business of 10.5 million dollars in the form of advertizing крéдитов. It helped the government organizations to fight against a coronavirus pandemic — the campaign for informing the population covered more than 50 million people. To small and medium business advertizing крéдиты allowed to support the work.

In November, 2020 the Russia's first grant in the amount of 200 thousand dollars from charitable division of Google.org is announced. This amount is selected to Innosotsium Fund which together with the Agency of Strategic Initiatives implements the Business mentors program for consolidation of entrepreneurs from the whole country and mentors. The project will cover not only the enterprises in the large cities: special attention will be paid to businesses which are in remote parts of the country and can not have access to various educational resources. Partners are going to recruit in mentor sessions more than 1000 entrepreneurs until the end of 2021.

The offer for individuals includes the Google Skills platform. On it rates which purpose — to help Russians to find work or to improve skills are provided. For November, 2020 enter the list of programs:

• how to find work: vacancies, summary, interviews. The rate is created in cooperation with the My Career center and the Government of Moscow. The program will teach how to make the summary, to be prepared for an interview and to get a job. An expected scope of a rate — tens of thousands of people annually. Organizers expect that the program — in addition — will help participants among whom there are people with income of an average and below average, to raise the salary;
• internet marketing bases. The free rate accredited by Association of development of interactive advertizing (IAB) in Europe and the Open university upon termination of which the certificate from Google is issued. The program will allow Russians to master basic skills of internet marketing. The rate consists of 26 modules created by teachers of Google and includes practical exercises and cases from real life;
• certificates of Google on the Coursera platform. To help people with the region of EMEA to receive new professional skills, it was announced creation of the scholarship program. Several thousands of grants will be available to Russians. It will give the chance to receive certificates and to study free of charge according to the programs of Google placed on the Coursera platform. Having studied such profession as IT support, the people who did not have earlier profile experience will be able to look for work in the most different companies and the industries. In the coming months we will begin work with local partners to make these certificates available in Russia.

At last, on the platform Together with Google it is possible to find products which will help users to find career opportunities, to transfer the business to the Internet or to adapt to constantly changing economic situation. The list of products includes Google of the Vacancy, Virtual tours for the companies, Google Meet and also just open opportunity free of charge to place information on goods on the Purchases tab in Google Search via Google Merchant Center. These declarations already became available worldwide — including, and to sellers in Russia. Declarations help the companies to find more clients, and for buyers, in turn, it is an additional opportunity to find more goods from the bigger number^[1].

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