TD Delta

History

2020: Investment of 800 million rubles into entry into the market of goods for beauty

At the end of November, 2020 TD the Delta" (is engaged in pouring and distribution of Arkhyz water) became known of plans "to enter commodity market for beauty and health. The company invests 800 million rubles in the next three years in development of new product lines.

As the CEO of the company Anna Molchanova told Kommersant, in particular, the production of micellar water, solutions for washing of a nose and rinsing is planned. Besides, "TD the Delta" intends to make a new line of functional and flavoring drinks. Molchanova did not disclose more detailed information on future products.

Producer of Arkhyz water the TD Delta company invests 800 million rubles in entry into the market of goods for beauty

Arkhyz explains interest in new projects with an opportunity to compete with import brands which became more expensive after decline of ruble. So, in L'etual micellar Évian water stands up about 1 thousand rubles for 300 ml without discounts, the newspaper notes.

In Holding of Akwa (Yessentuki No. 4 and No. 17, Narzan) allowed release of goods for beauty in the future, but are still concentrated on main products. At Akvalayf ("Drinks from Chernogolovka" and others) there are no plans for an exit in a segment.

The experts polled by the edition note that demand for butylated water differs in seasonality therefore the companies are interested in an exit in new niches: for example, other drinks or snacks. However cosmetics market — very competitive segment, is better to come into it with a line of goods or in partnership with the known brand.

The company should explain that micellar water and mineral water of one brand are different goods — the ipolnitelny director of Association of producers of perfumery, cosmetics, goods of household chemicals and hygiene Pyotr Bobrovsky says.

The source of Kommersant in the large producer of cosmetics and perfumery adds that at the first stage there can be optimal an option of partnership with the known brand under which, for example, it is possible to start a line of means for washing on the basis of mineral water.^[1]

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