Mail.ru Group becomes Miele's digital business transformation partner

2020: Digital Business Transformation Plans

On December 18, 2020, Mail.ru Group announced that it had entered into a strategic partnership with Miele in the field of digital business transformation. The Mail.ru Group team, based on its technology and experience, will help Miele automate key processes, including marketing and HR, as well as train partner employees to work with digital tools.

As part of the collaboration, the companies plan to use solutions based on big data, artificial intelligence, cloud and other technologies and practices to develop the business and employees of Miele.

Mail.ru Group has expertise in digitalization. The ecosystem of business solutions that we are developing allows us to make a lot of processes more efficient - from communications within the company to the development of offers for customers. We are pleased to become a partner of Milele in digitalization: we are confident that our cooperation and an integrated approach to the use of technologies will help increase the productivity and competitiveness of our partner's business, "commented Lyubov Pshenichnikova, Director for the Development of Strategic Partnerships, Commercial Department of Mail.ru Group.

A key condition for improving the efficiency of investments in business development and the return on them is a systematic approach to hypotheses and experiments. We are pleased to expand the partnership with Mail.ru Group, which shares this view and provides a technological base for solving our problems, "said Sergey Moiseev-Lieberman, Head of Digital Technologies and Customer Service Management, Miele CIS.