Regional center

The retail network of self-service Regional center is a part of VKT group - the largest distribution company in the Volga-Vyatka region.

Raycentre shops are provided in the majority of districts of Nizhny Novgorod and also in the regional cities:

• Dzerzhinsk
• Pine forest
• Kstovo
• Gorodets
• Bogorodsk
• Pavlovo
• Balakhna
• Kulebaki
• Pervomaisk
• Sergach
• Semyonov

Bright on style, convenient and functional self-service shops "Raycentre" are decoration of residential areas. An important role in gaining popularity among a huge number of consumers is played by the convenient location of shops answering to the At the House format.

The main characteristics of Raycentre shops it is the optimal range, low prices and the high level of service.

In 2007 in our network the first Raytsen shop appeared.

Raytsen is the new format of "supermarket with discount character" conforming to requirements of time: the augmented assortment matrix in combination with permanent discount gives opportunities for attraction of wider segment of consumers.

Control of both networks is exercised on a centralized basis using the GESTORI Pro system from the FIT company constructed using the principle of the centralized architecture of the database on the uniform server. Such approach allows to solve most effectively problems of management of merchandising, purchases and replenishment action, the analysis of results of sales.