| Developers: | Manzana Group |
| Technology: | BI |
Main article: Business Intelligence determination
Manzana Customer Data Platform (CDP) is created for carrying out qualitative analytics of programs of loyalty. Provides instruments of data processing and preparation of reports for the analysis of a consumer behavior and planning of the marketing stocks Manzana Customer Platform. Providing different methods of segmentation as the RFM analysis, binary segmentation and also segmentation by date of the last purchase, Manzana Customer Data Platform helps to classify consumers most fully. All this will allow to create effective campaigns.
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