| Developers: | Vidverto |
| Date of the premiere of the system: | 2018 |
| Last Release Date: | 2021/02/24 |
| Branches: | Advertising, PR and Marketing |
| Technology: | CMS - Content Management Systems |
Content |
Main article: Video advertising on the Internet (Russian market)
Vidverto is a platform that provides an opportunity for publishers to put In-Stream video unit in content. Thus, it opens for the media another way to earn on a more premium market, preserving the native nature of its content.
2021:2 million video shows per day
Vidverto on February 24, 2021 published the results of its entry into the Russian market for 2020.
Video monetization has become a certain test for publishers. For sites, only content roll or pop-up outstream formats are available. However, they are not very effective for advertisers who are already set up to buy a pre-roll format.
According to Tatyana Krinichna, vice president of platform development in Eastern Europe, Vidverto in Russia in 2020 showed a double increase to 2 million shows of video advertising per day.
 | We installed our native In-Stream player on more than 25 resources, among which, such sites as Eg.ru, TV program, and others, Tatiana sums up. - We break the templates that In-Stream monetization is not available to sites without its video content. Our technology has shown that any publisher can put a native video player on the text pages of their sites. The Vidverto platform includes advertising, player, and licensed content. |  |
Another trait - sites are provided with only one format, with the ability to enable the Sticky player function. It is important to make it easy to work with video monetization, as if the site works with traditional native blocks. In just a few clicks, you can configure the operation of the video block.
Metric results for advertisers:
- 87% average visibility of advertising;
- more than 13 seconds of viewing the movie in the visible area.
- For more than 1 minute, users inspect the main video content after advertising.
In 2021, the company plans to expand support for publishers in eastern Europe and increase the media pool with a native In-Stream video player.
2019: Start of work in Russia
In Russia, the platform began to work in 2019.
2018: Start work in Europe and Asia
In Europe and Asia, the platform was released in 2018.
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