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Project

Megafon (call center)

Customers: MegaFon

Moscow; Telecommunications and Communications

Product: Call center - Construction projects and upgrades of call centers and contact centers

Project date: 2009/09

Content

The megaphone (call center in Tula) - the center operates since September, 2009.

Choice of the region

Investments into creation of call center made 240 million rubles MegaFon considered several different regions for placement of the center. The proximity to Moscow and existence of higher educational institutions were the main criteria when choosing the city. Under these criteria Tver approaches, but there, according to Parfyonov, there are already a lot of call centers (the contact centers have VimpelCom, MTS and also a number of the companies representing such services on outsourcing there). As a result MegaFon selected between Tula, Vladimir and Ryazan, but the choice fell on Tula thanks to the fact that the operator in this city already had own building for office and the laid fiber optic infrastructure.

Opening of the center

The Moscow branch of MegaFon in September, 2009 opened call center in Tula. The center is engaged in service of capital subscribers and helps to unload contact center of Moscow. For September, 2009, in total, both centers service 1 million calls a month, and by May, 2010 will reach an indicator of 1.5 million/month. The share of calls from the subscribers serviced by the Tula call center makes 10% now, and by May, 2010 will increase up to 50%.

The director of the Moscow branch of MegaFon Parfyonov Igor noted that one of project objectives – social. At opening of contact center there had to be a governor of Tula region Vyacheslav Dudko, but could not as it was urgently caused to the prime minister Vladimir Putin.

Infrastructure of the center

In new call center 500 people, the majority of whom – women, work. For the city which is closely connected with defense industry, this moment is rather important as in Tula deficit of jobs for women is observed. According to the source, familiar with the project, the salary for call center agents begins with 15 thousand rubles.

Centers analogs

In 2007 the call center in Tula was constructed by Akado operator, having invested in it $3.5 million. The number of his employees are more, than at contact center of MegaFon - 950, but most of them – 600 people - are engaged not in support of subscribers, but telephone marketing. The CEO Akado Sergey Alimbekov said at opening of the center that "there is only one method to get rid of our telephone offers is to become our client".

VimpelCom, owing to the merges made by the company of a row, outside Moscow had three call centers at once. For service of cellular subscribers the company constructed contact center in Tver, from Golden Telecom VimpelCom got the outsourcing center in Moscow region Rumyantsevo (under a brand Beeline Business works now). At last, Corbina Telecom which was purchased by Golden Telecom in 2007 transferred the call center servicing subscribers of Internet access to Kaluga.