Dyninno Group began HR transformation based on SAP SuccessFactors

2021: The beginning of HR transformation based on SAP SuccessFactors

On February 12, 2021 SAP CIS announced that the international holding Dyninno Group began HR transformation with SAP SuccessFactors in connection with implementation of the updated strategy. Divisions of group provide a big range of products and services in three business directions – tourism, entertainments and finance – more than in 50 markets worldwide (data for February, 2021). In total in the company about 3000 employees work. EKOPSI company acted as the partner in implementation.

Growth of the company in 2019 was about 40% – such expansion of business demanded implementation of more relevant HR tools. To avoid a high staff turnover and strong rotation of employees, to increase productivity of a human capital, to provide the company with good tools for personnel management, the management of holding decided to focus on development of talents and potential of specialists in the company. The decision to create the uniform corporate culture focused on result, to increase process performance of hiring and adaptation of employees, to create individual approach to development of each employee and to automate daily processes was made to release time for important strategic tasks.

The project began with implementation of the modules SAP SuccessFactors on data management, process automation of selection, adaptation and building of work with goal setting and assessment. Already in the first half of the year 2021 in a system it is going to expose the purposes for employees, and further - to implement modules on career development and training. At first the SAP solution SuccessFactors will be deployed at the key offices located in Chisinau and Riga, and until the end of 2021 Dyninno Group is going to connect to this system other divisions from other countries.

In recent years the group very actively grows, and we expect not less rapid growth in the future in this connection we had a high requirement significantly to raise efficiency of all processes and the practician connected with a key asset of group - people. We defined strategy under the name "People — the Most Valuable Capital" for which execution support it is crucial to us to create a uniform HR system which would allow us to move to qualitatively other level in human capital management of the company. For its implementation we selected SAP SuccessFactors for its complexity. Besides, as its cloud solution can be deployed quickly on all our numerous divisions located worldwide, – the chief executive of Dyninno Group Anatoly Golentovsky noted.

Many companies were realized long ago that preserving of a gold talent pool is a crucial task which can be solved using technologies. Such solutions as SAP SuccessFactors, just help to create in the company the culture of unity and aspiration to a common goal, to make all HR processes transparent and clear. It is also important when heads and top managers as in Dyninno Group, are actively involved in process of reorganization of the company and understand importance of HR transformation. It allows to talk in one language and to quickly find solutions on all questions, – the managing director of SAP for work with partners and the high-growth companies in Russia and the CIS Alexander Metechko emphasized.

Impresses professionalism of approach to implementing solution. Dyninno Group from the project startup built the procedure of change management in the company at the high level, the whole strategy of communication between all employees was created. Thus, not only all key staff, but also all ordinary users who look forward to an opportunity to work in SAP SuccessFactors actively participate in development of the project, – Alisher Irgaziyev, the head of practice of SAP SuccessFactors in EKOPSI shared.