Quant: Scout Data Aggregation and Analysis Platform

Main articles:

• Defining Business Intelligence
• CRM (Customer Relationship Management System)

2021: Platform Launch

On February 18, 2021, Quant announced the launch of the Scout data aggregation and analysis platform for personalized interaction with audiences in real time (CDP, Customer Data Platform).

Scout complements the CRM and CDP capabilities of customers by helping to personalize campaigns for potential buyers at point of sale. Communication can be configured for both a new audience for the client using Quanta advertising channels and cover the existing client base. These can be SMS messages, push notifications in the brand application, as well as retargeting to a specially selected audience on almost any digital site.

The CDP will also allow expanding the set of targeting for publishers, DOH- and Indoor operators. Targeted launch of advertising campaigns will help to increase the placement of marketing materials and improve communication with end customers.

Interaction with the offline audience is due to the built-in integration of Scout with the Box sensor, which captures the IDs of the devices of visitors or users passing by the point of sale. Data about the actions of the audience in the online environment appears in the system thanks to the DMP pixel. This allows the business to better recognize those users who have not yet converted to the site or have not registered with the loyalty program. Including - to reach this audience in digital and offline channels, for example, DOOH, SMS and social networks.

In addition, Quanta customers can form their own audience segments and enrich profiles based on Wi-Fi network data and MaksimaTelekom partner coverage sites. The platform can be integrated with any known in the market

CRM or CDP system. All incoming data is hashed.

Large telecom operators have already become interested in this product - they are testing it in their retail chains. The platform will allow the business to increase the return of customers to stores and attract customers, inform them about promotions and personal offers based on the history of purchases.

For example, large retail chains can instantly alert customers based on an analysis of their previous purchases at point of sale. To do this, several Box sensors are installed in stores to capture potential customers. The point visit data is sent to the customer CRM. The user's purchase history is then analyzed and a personalized quotation is generated. The customer is notified via SMS/Push notification sent by the store. When paying for goods at the cash desk, a person presents his loyalty card. Based on this data, the final performance indicator is estimated - the number of sales.

The launch of CDP platforms is the next step for the big data market, which uses their potential to communicate with audiences in real time. Scout makes advertising solutions even more affordable, allowing businesses to build personalized communication with customers based on analysis of their behavior on the Internet and real life. The platform will allow advertisers to customize marketing campaigns with a large number of parameters, which, in turn, will significantly increase their effectiveness and provide multi-channel coverage, "says Artyom Pulikov, CEO of Quanta.