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POPAI International Retail Marketing Association

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Content

POPAI The retail Global Association for Marketing at Retail is an association of expert companies in the field of marketing communications at points. sales

Business in Russia

The non-profit partnership POPAI - Russia, an independent branch within POPAI Global, was founded in April 2004. POPAI Russia - Association of companies-experts in the field of marketing communications specializing in sales promotion and design of sales places.

History

2021

As of March 2021, POPAI Global brings together 17 National Associations and Communities, which consists of 1,400 companies whose offices are located around the world.

1936: Foundation of POPAI

The association was founded in 1936 under the name Point of Purchase Association International (POPAI).