Reels (short video service)

2021: Launch of Reels short video service on Facebook

In mid-March 2021, it became known about the launch of the Reels short video service on the Facebook social network. At the first stage, it is available only in India, where local users will be able to share short video clips from the Instagram application on the main social network Facebook.

Users will be able to publish videos and short video clips with augmented reality effects from Instagram in the news feed of the main Facebook application. In addition, the social network will have its own section of short videos, an analogue of Reels.

Facebook launches a service to create short Reels videos

Facebook has been testing Reels since November 2019 in Brazil. Thanks to the Reels service, Instagram users can shoot short 15-second videos by choosing a sound from the music library of the social network or recording their original sound. In addition, users can edit videos by creating smooth transitions between individual parts of the video or using special effects, noises, music and other instruments. Now they can share all this in the Facebook shared feed.

Authors will be able to reach a new audience, and people will be able to create and discover more interesting content, "a Facebook spokeswoman commented on the innovations in a conversation with the Reuters news agency.

This is one of the latest examples of Facebook copying the ideas of smaller competitors such as TikTok and Snap, and using the vast reach of its social network to promote new services. It is known that India is the largest market for Facebook and is especially important for the growth of the company.

Many platforms are trying to repeat the success of the TikTok. So, they have already launched their versions VKontakte"" (Clips service) and Snapchat (Spotlight service). In the development process, analogues from, YouTubeGazprom Media"," as well as Minprosveshcheniya and. Mail.ru Group^[1]

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