Kirovsky Zavod introduced Cappasity technology for interactive 3D product demonstration

2021: Implementation of 3D product demos

Combined Drilling Equipment Plants named after V.V. Vorovsky (OZBT, part of the group of companies Kirov Plant"") and the company Cappasity implemented a pilot 3D product demonstration project. With the help mobile application 3DShot of were digitized installations for drilling wells. Their interactive 3D images are presented to potential customers, which affected the growth of conversion. This Kirovski was announced by the "plant" on March 19, 2021.

The 3DShot application and Cappasity platform allow you to independently create interactive 3D content in a few minutes, integrate it into communication channels, create interactive product catalogs and digital archives, digitize industrial emergencies and transfer information about them to the service organization, create training modules and labor protection modules.

In 2021, we prefer advanced technologies and focus on innovation, "says Evgeny Kukin, commercial director of the United Drilling Equipment Plants named after V.V. Vorovsky. - Cappasity's immersive solution has enabled us to optimize our product demos and make our equipment more attractive to international audiences.

After the implementation of the project, the team of OZBT named after V.V. Vorovsky saw an increase in customer interest in continuing negotiations, and also received positive feedback from those who studied 3D demonstrations. Interactive 3D content gave the enterprise an additional competitive advantage in the market at the height of the pandemic. In addition, it was used by sales specialists for email mailing for the purpose of lidogeneration. The conversion of opening letters increased by 170% - from 3.5 to 6%. Of the 12 thousand letters sent, 720 were effective (420 without immersive content).

Interactive 3D content allows companies from various industries to improve their user experience and increase sales, "says Cappasity CEO Konstantin Popov. - Our platform is actively used by representatives of e-commerce, industry and the art world.