Customers: Alas Moscow; Housing and communal services, service and household services Contractors: AKAM Product: 1C: CRM CORPProject date: 2017/03 - 2017/08
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Description
- All information from the initial search for potential customers to the moment of assessing customer satisfaction based on the delivery results is carried out in a single information system.
- Client base processes are described and regulated
- Sales Business Processes Implemented by Product Category
- All transactions are reflected in the IS, for each delivery you can see at what stage the sale is
- Distribution of client base to cold\warm\hot
- Set up customer qualification process using additional information
- Employees no longer need to constantly switch between different applications, since work is carried out from a single interface.
The following works were performed:
- full transparency of sales department
- storage of all information on communication facts in one place
- Configured customer qualification process using additional properties
- implementation of tasks setting in the context of clients
- possibility to determine lead inflow channel
- ability to evaluate the quality of advertising channels and campaigns
- filter for new and current clients
- the ability to build different funnels, for example, for new customers and separately for existing customers
- Evaluating Sales Performance