RapidSoft automated family loyalty program "His Circle" for SBI Bank

2021: Loyalty Update

On July 20, 2021, RapidSoft announced that it had developed a solution to automate the family loyalty program for SBI Bank. RapidSoft experts ensured its design, implementation and integration with the SBI Bank payment system and partners of the solution.

As of July 2021, the company RapidSoft participates in the development of the SBI Bank loyalty program and continues to provide us with consulting, information, analytical and technological support. We are satisfied with the results and development of cooperation with the company RapidSoft and the level of work of the company's specialists, "commented Yulia Fomina, Marketing Director of SBI Bank.

As a result of the partnership in June 2021, the Bank launched an updated loyalty program aimed primarily at families. Thanks to the joint management of the family budget, customers can get the maximum from the spent funds of each family member. The higher the expense on the account, the more categories available and the percentage of cashback. Knowing the upcoming spending of the family, you can choose cashback categories and properly plan purchases with greater benefit. Depending on the costs, customers have the opportunity to open three categories of cashback per month and their list does not change from month to month.

Major loyalty program changes:

• Increased the number of cashback categories to 24.
• Added new cashback categories - "Housing and communal services," "Taxes and fines," "Marketplaces" and "Eat at home."
• The maximum cashback in the selected categories is raised to 15%.
• Similar categories are combined for the convenience of the client (for example, "Auto and gas stations" and "Restaurants and fast food")

2020

Project Progress

As part of the project, RapidSoft was the developer of a solution to automate the family loyalty program "His Circle" for SBI Bank. RapidSoft experts ensured its design, implementation and integration with the SBI Bank payment system and partners of the solution.

Project Results

As a result of the SBI project, the Bank proposed a loyalty program - common to the whole family. Total cashback points can reach 10% of the amount of purchases, and in partner stores - even up to 20%. At the same time, points are available in the right categories, which the family can choose on its own. Cashback is multi-level and depends on spending: bronze, silver and gold. At each of these levels, new categories with up to 10% cashback are opened to users. You can also partially or fully compensate for purchases with points whose validity period is not limited in any way. Other additional products include a 6% interest on the total family account balance.