AliExpress Russia: Mobile application

Main article: Mobile applications

2022

Starting the local application

The global application AliExpress is no longer available AppStore Google Play Russia in and since April 12, 2022. Now Chinese Marketplace completely switches to local. mobile application This became known on April 15, 2022.

The local application AliExpress Russia is the main one in Russia countries CIS and from April 2021, it should completely replace the global one until application mid-2022, commented in the press service of the company.

Шаблон:Quote 'author = noted the Press Service AliExpress Russia.

Launch Social Live & Feed Platform

On February 10, 2022, the company AliExpress Russia announced that it was launching testing of the social Live & Feed platform - tapes content Russian application in c monetization and modified design. The tape was developed by the company's local IT team specifically for users of the Russian application.

An open platform will allow you to create content and earn on it for every user. AliExpress

Now media, bloggers and just users will be able to earn with their own content about products with AliExpress right inside the application. Monetization is available through a built-in marketplace widget system and integration with AE Platform's own local affiliate platform. It allows you to receive a commission of 1% to 90% for 90 million goods from Russian and foreign sellers who participate in the partner program.

The solution presented is part of the brand's strategic direction to support the community of users who can communicate with each other directly in the marketplace, help in shopping, share their findings, become microbloggers and even earn money from it.

The updated design will make the use of the tape more comfortable, and additional widgets will simplify the creation of posts and reviews. For monetization, users have three formats: live broadcasts, videos and photos with product reviews. So, during the main sale of the year 11.11, Russian sellers and streamers conducted 397 live broadcasts. In total, in November 2021, more than 1.5 thousand airs passed on the platform. On average, users create more than 200 thousand posts in the tape with reviews and reviews of goods per month.

The tape is a social platform within the application, which is developed as part of the ISBS (Integrated Social Behavior Shopping) social commerce development concept for interaction between users, bloggers and sellers. It allows customers to AliExpress access entertainment content, as well as more quickly and easily select and buy the right product.

For bloggers, the tape is an additional channel for earning and attracting subscribers, previously they could earn only when posting links on external platforms. The tape gives sellers tools to interact with customers and bloggers, and also helps increase sales, create a full-fledged community and increase audience loyalty.

2021

Availability of Mobile ID from MegaFon

The Mobile ID service is now available to customers of the marketplace AliExpress Russia. MegaFon's solution makes it possible to simplify the processing of foreign orders using the function of automatic filling out of customs questionnaire. This was announced by MegaFon on October 21, 2021.

The number of active buyers AliExpress Russia over the past 12 months has exceeded 27.9 million people. The marketplace continues to develop dynamically: its attendance among MegaFon subscribers for the nine months of 2021 increased by 4 times compared to the same period in 2020.

As of October 2021, more than 350 thousand sellers are represented on the marketplace, among which 275 thousand are foreign. To receive foreign parcels at the points of issue, the buyer needs to complete the data for customs checkout. With "Mobile ID" you do not need to remember and enter this information manually, the service will offer to download all the data automatically - just specify your phone number and follow simple instructions.

The Internet trading market in Russia is developing rapidly: in 2021 its growth is about 40%. Customers are increasingly choosing online shopping for a large range and the ability to save time, but with this, competition between stores is growing. "Mobile ID" helps Internet sites simplify the client path and as a result increase the conversion of sales. We are constantly expanding the capabilities of Mobile ID and are glad that customers AliExpress Russia can now use it, "said Natalya Taldykina, Director of Corporate Business Development at MegaFon.

All personal data of the user "Mobile ID" is securely protected. The information is transmitted with the consent of the client in an encoded format, which can only be decrypted with an individual SIM card key. This eliminates fraudulent transactions and ensures the user's privacy. Subscribers of MegaFon and other operators can use the autofill function.

Launch of a section with top goods for Russia

On October 4, 2021, the company AliExpress Russia announced that it had updated the appearance, search logic and main page, Russian applications AliExpress completely developed by the local team for Russian users. On the first screen, you can see a section with 2 million top-, goods selected, according to the information company, by Russian users.

In the local application AliExpress there was a section with goods from Russian and foreign sellers. The section included goods with high ratings from users from Russia. A filter with top products will also appear in the search for the application. This will allow users to immediately see goods that were highly appreciated by other buyers in Russia.

Section Location

Top products will be collected on the main page and in the search filters of the application. In time search, it will be possible to switch in the results between top goods and all goods.

In October 2021, the goods from this section will be guaranteed delivery on time, which is indicated in the product card. There will also be noted a method of guaranteed delivery. If the item is delayed, the user will receive points on the account in the application equal to the cost of the item. You can spend these points on buying other items. To do this, the user must click on the "get points" button within two weeks after the deadline for delivery.

In addition, during October 2021, a double cashback for goods from the section will work.

Optimized Search

In the latest version of the application, a search is available with which it will be easier to find offers from Russian sellers, as well as add items to the shopping cart directly from the search feed.

Cashback and Loyalty Program

In the summer of 2021, AliExpress launched a loyalty program in a local application. According to information at the beginning of October 2021, the most popular categories of goods with cashback since the launch of the loyalty program were phones, goods for children and household chemicals. Most often, users spend cashback on phone accessories, needlework and portable chargers.

Appearance

The appearance of the Russian application has also changed: it is distinguished from the Chinese application by an additional icon, a completely Russian-language interface and a main page, as well as a loyalty program page.

The Russian application AliExpress can be downloaded on AppStore and Google Play.

Launch of the application for Russia and CIS countries

AliExpress Russia on April 15, 2021 announced the launch of its own Russian mobile application.

Local users and sellers are waiting for a modified home page, updated design, interface and separate product functionality.

As part of the platform localization, the team AliExpress Russia launched its own application for iOS and. Android This application will be available to users and. Russia It countries CIS allows you to develop and update the platform without linking to global processes AliExpress thanks to a specially deployed local infrastructure.

At the same time, the application will continue to use the development systems of global Alibaba. The entire technical part of the application will be managed by a local team in Russia. All 140 million goods from Chinese and local suppliers will be present in the application.

As of April 2021, Russian users have their own adapted version of the AliExpress home page and an updated authorization process. Soon there will be a dynamic display of goods during the search, a convenient shopping cart and an updated list of orders, expanded product cards, a personal account and the latest version of the AliExpress Magazine with a shopping guide.

The application also provides a history format from vendors with important updates and promotions.

The application has already been published in the App Store and Google Play from AliExpress Russia. In the future, it will be available for all countries included in the joint venture and in alternative application stores.

Appendix AliExpress Russia is made by the Russian team of developers who have joined the company since the creation of the joint venture.

The main task that we began to work on immediately after the creation of the Russian IT team was the localization of the product. We needed to build an infrastructure to locally develop and migrate core functions to our own platform. Having launched the local application, we took the first step, which will be followed by a number of improvements and functions not only for buyers, but also for sellers - said Alexander Alekseev, vice president of mobile product AliExpress Russia.