Fix Price Mobile App for Customers

Main article: Mobile applications

2021

Mobile app for Android: working with your personal account online

Fix Price, a chain of fixed-price stores, May 18, 2021 announced the launch mobile application with updated functionality for. operating system Android

Fix Price has updated the mobile app for Android

The app contains an up-to-date product catalog, and loyalty program members have the ability to link a bonus card to track earning and debiting points online, as well as use the smartphone screen to score points instead of a plastic loyalty card.

Among the key features of the application is the ability to choose "Favorite Categories" to receive increased points on a loyalty card (up to 20% of the purchase price).

Fix Price determines the location using geolocation and provides data on city-specific prices, assortment and location of the nearest points of sale.

An updated version of the mobile application since April has been available for smartphones with the iOS operating system, and now the possibility of updating has also appeared for Android users. The relevance of launching the application on Android justified itself with the dynamics of user interest, explained in Fix Price. In the first 1.5 weeks after the release of the updated version of the app for Android, over 1.3 million customers used it.

Advanced option functionality and optimized interface

Fix Price, a chain of fixed-price stores, announced the launch of an updated mobile application on April 20, 2021. Advanced option functionality and an optimized interface are now available to users.

Part of the functionality has moved from the previous version of the application: for example, the ability to monitor current stocks, search for store addresses, the ability to add selected products, etc.

Additional options will be available for members of the Fix Price loyalty program:

• Ability to view your purchase history (including your loyalty card points history)
• Ability to use the electronic version of the card to earn points.

Among the key features, there is also the ability to choose "Favorite Categories" to receive an increased number of points on the loyalty card.

In addition, from April 19, changes to the rules of the Fix Price loyalty program came into force, according to which customers receive in the form of points on the card 10% of the cost of goods from "Favorite categories" (instead of the previous 5%) and can pay them up to 50% of the cost of the next purchases. For every fourth purchase during the month, twice as many points are awarded to items from the "Favorite Category" on the Fix Price card (20% of the cost of the goods instead of the previous 10%). By purchasing promotional items, users can accumulate up to 30% of their purchases. Points are written off at the rate of 1 point = 1 ruble.

"In the future, we plan to expand the functionality of the mobile application to make the process of making purchases in Fix Price even more convenient for our customers. One of the options that will appear in the application in the future will be a virtual loyalty card, which allows customers to accumulate and write off points using a smartphone without having a physical card, "said Fix Price.

An updated version of the mobile application is already available for smartphones from, operating system iOS by the end of April Fix Price plans to release an updated version for the OS. Android