Key Auto (Mobile App)

2020: Mobile application of the car dealer "Klyuchavto"

Task

In addition to developing the application, the task included designing and developing an integration service that would allow communication with internal CRM "1C." One of the key features of the project was the lack of a centralized database on the company's customers and services. This means that each dealership was an independent system that did not exchange data with other company centers.

Analysis

An audit of requirements and UX prototypes revealed that the customer's infrastructure cannot close all needs. To solve the problem, the team decided to form a full-fledged back service, which will accumulate the maximum amount of data and ensure the synchronization of customer services, including the migration of car service data from one dealership to another.

Realization

The client meets a simple interface of registration and biometric authorization with the ability to enter a PIN code. Profiles store personal data for seamless communication with employees.

The Garage section contains detailed information about all the customer's vehicles with their service status and notifications and a complete service history. Here come offers for the services of a dealer and service.

The "Service" section offers the services of engineers and reduces the load on the call center. This is a full cycle of digital service, from application and special offers to estimates and online payment.

All cars on sale are available in the catalog. You can select new and mileage and filter the results in detail. Test drive and booking are available for all cars.

The section "Dealerships" stores information on the company's representative offices with a map, filters by brands and cities and contacts. The integrated assessment of centers helps KLYUCHAVTO improve the quality of service.

The updated server part improved interaction between dealerships, statistics collection and reporting. The application optimized the interaction of employees and customers: customers, having received the best personalized service, increased the profitability of the entire company.

An important consequence of the development was also the long-term positive effect of collecting a large amount of data for business development. The information allows you to draw accurate conclusions and make adjustments to the management of the company, the service line, KPI and, therefore, effectively influence economic indicators.