The American Chamber of Commerce in Ukraine uses Dynamics 365 Customer Engagement

2021: Using Microsoft Dynamics 365 Customer Engagemen

American Chamber of Commerce in Ukraine (ACC in Ukraine) uses cloudy Microsoft Dynamics 365 the Customer Engagement platform (Dynamics 365 Sales, Dynamics 365 Marketing), which allows you to fully automate your work with customers and enable you to collaborate with each of them. This was announced on July 22, 2021 by the company that Innoware completed the project. The American trade Chamber on (To Ukraine Chamber) - an influential international business association that has been serving member companies in Ukraine since 1992, helping them develop, promote their services and brands. The Chamber is a non-governmental, non-profit organization financed member company, represents more than 600 largest American and international investors working in Ukraine, who have invested more than 50 billion in dollars Ukraine and remain faithful. The Chamber to the country is one of the major offices among the American Chambers of Commerce in, part of To Europe a powerful global network. For 29 years, the Chamber has been bringing business voice to the highest State authorities level, advocating improving the business climate, working closely state with the Ukrainian authorities and. USA

At the beginning of 2019, the House team faced the need to increase the efficiency and quality of working with customers, the number of which increased, and accordingly, the load on the CRM system increased several times.

To ensure the correct operation of the CRM application of Microsoft Dynamics 365 Sales used at that time, the House leadership in May 2019, it was decided to involve Innoware in the support and maintenance of the CRM system.

At the analysis stage, it became clear that the House team has a number of tasks related to the need to segment customers, automate and improve the organization and conduct of events, including e-mails. To solve them, Innoware specialists deployed the Dynamics 365 Marketing module, which shares a platform with Dynamics 365 Sales. As of July 2021, the Chamber's business development department can use unified data on customers and partners, have the opportunity to view and analyze all information about communications with them, jointly develop communication activities, analyze the effectiveness of actions, build personalized customer paths, and, as a result, receive even more customers and partners.

Innoware has achieved the following results:

• Stabilized Dynamics 365 CRM applications
• The functionality of the system has been refined and improved, in particular: the process of working with new and existing customers and partners has been optimized;
• Power BI reports are set up, with the help of which the leadership of the American Chamber of Commerce in Ukraine was able to analyze productivity and profitability in real time;
• The CRM system is integrated with the enterprise site.

Innoware experts provide the American Chamber of Commerce in Ukraine with services to support all the customized functionality of CRM applications: Dynamics 365 Sales and Dynamics 365 Marketing.

Шаблон:Quote 'author = said Natalia Chervona, Head of the Department of the Chamber for Business Development.