1C: Marketing. Lead generation

Main articles:

• CRM (Customer Relationship Management System)
• Omni channel

1C: Marketing. Lidogeneration omnikanalny marketing is a platform that provides integration with advertizing Internet sites and. social networks

2021: Expanding Online Ad Launch Opportunities

On July 21, 2021, the company 1C"" together with the Development Center Axioma-Soft"" announced the updated features of the application "1C: Marketing. Lidogeneration "for those who only launch advertizing in, and Internet those who want to optimize and enhance their marketing activity.

Using "1C: Marketing. Lidogeneration "as of July 2021 provides the user with additional opportunities when creating and managing ads in the systems Yandex.Direct,, Google Advertisement,,, Yandex.Market myTarget as well as in,,. social networks Vkontakte Facebook Instagram

According to the company, the application "1C: Marketing. Leadership "will primarily be useful to entrepreneurs, executives and owners of small and medium-sized enterprises, as well as marketers, advertising specialists and SMM managers. Using the application allows you to promote goods and services on different sites, attract customers, optimize advertising costs.

Updated 1C: Marketing. Lidogeneration ":

• management of the Advertising Subscription from Yandex.Business,
• gathering an audience to launch advertising campaigns,
• built-in ad campaign designer.

Also modernized tools for working with organic traffic, autopost on Instagram, expanded the ability to work with Yandex.Direct. The design of the interface and the structure of the application have been radically updated.

Redesign "1C: Marketing. Lidogeneration "includes the following changes:

• Change the appearance of the main sections and controls
• links to advertising rooms, services and the most popular tools are displayed on the main page of the application;
• their menus have been reorganized;
• added explanatory instructions and videos for each application control.

The presence of direct links on the main page of the application provides quick access to advertising rooms (Yandex.Direct, Google Advertising, Facebook, etc.), to integration management services (CRM, Public Procurement) and individual application functions (Auto-call, Chat-bot, etc.), as well as to the most commonly used marketer tools.

Home page

The functionality available to the user in advertising rooms is grouped according to the tasks to be solved, which optimized ergonomics and made the logic of work in the application more visible.

So that users can immediately, without leaving the program, use all the available functionality of the application "1C: Marketing. Lidogeneration, "the system includes hints and links to video instructions that demonstrate how to configure and work with a particular element of advertising control.

The application added the ability to use another channel to attract customers - Advertising subscription from Yandex.Businessa. Run and manage ads with a minimum of settings in the relevant section of the application "1C: Marketing. Lidogeneration. "

An advertising subscription is an easy way to get more customers at a profitable price. It allows you to automatically launch promotion on different sites of Yandex. This is a tool for those who do not have time to customize advertising campaigns and monitor the cost of the click and rates.

To run ads in 1C: Marketing. Lidogeneration, "just fill out the organization's card, including contacts, working hours, links to the site and social networks, photos, etc., determine the budget (the system will tell how many potential customers will be able to attract for a particular amount), choose a subscription period. The rest of the system will do itself: announcements will be created, configured and posted, and subsequently a report on the results will be presented.

Using Yandex Advertising Subscription provides:

• that advertising will be seen by users who are looking for goods or services in search and other Yandex services - ads are shown to users who are interested in such or similar goods or services;
• demonstration of advertising on partner sites - advertising will appear on partner sites of the Yandex Advertising Network, where there is a suitable audience;
• smart budget allocation and selection of advertising platforms using algorithms;
• if there is an offline store or any other point of sale - services or goods, the company will be displayed in Yandex.Maps and will receive a green label.

The tool finds links to groups in social networks on the specified site, after which it automatically transfers the information found information about users and how to communicate with them to the service. Use of this tool allows you to get ready-made audiences to launch advertising campaigns.

The growing popularity of Internet promotion, due to the constant increase in the number of active Internet users and the increase in advertising opportunities and services of the Internet environment, has recently been further strengthened by the growth of online services and Internet sales caused by restrictions due to the pandemic. In these circumstances, not only specialists or advanced Internet users who understand advertising, but also those who begin in online promotion are increasingly forced to promote their goods and services on the Internet.

Especially for such users in the application "1C: Marketing. Lidogeneration "created a tool - Advertising Campaign Designer. This tool is a step-by-step wizard for setting up advertising objects depending on the selected advertising channel. As of July 2021, advertising campaign designers in the Yandex.Direct and Google Advertising services are available to users.

This tool is intended primarily for users who do not have the opportunity or time to study the principles of creating advertising campaigns in Yandex, Google or social networks. In addition, the Ad Campaign Designer will help professionals quickly launch advertising.

Organic traffic is visitors who are attracted by sites not using advertisements, but from an organic (free) search engine. This is a very important channel for attracting a target audience, since the confidence in free search results from users may be higher. The most efficient use of organic traffic is provided by SEO promotion.

For the SEO promotion of the site, the "SEO analyzer" assistant tool is used, which will indicate what to pay attention to when compiling and layout pages of the site in order to optimize indexing by search engines, optimize positions in output, and unify the presentation of the site in different services and browsers. Using the SEO analyzer will help achieve internal optimization of the site, increase the status of the site in the "eyes" of search engines, increase the flow of traffic, including the number of potential customers (leads) involved.

Organic Traffic Tools

Due to the official release of updated API code for the Instagram platform, which provides the ability to publish posts for third-party applications, in the online service "1C: Marketing. Lidogeneration "quickly implemented the ability to plan posts containing text and media content for several days and even weeks in advance, without fear of blocking a business account.

The planning and creation of posts is carried out in the Instgram advertising room in the "Post (creation)" section. The post publication is planned by filling in all fields in the corresponding tool, including a photo (up to 10 images can be downloaded), text, hashtags, etc. By selecting a date, the post publishing time is set. As of July 2021, the only restriction is that you can publish no more than 25 posts per day.

To get started with 1C: Marketing. Lidogeneration "must complete and submit the registration form on page add.1cfresh.com or contact the service partner. For the first 7 days after registration, access to 1C: Marketing. Lidogeneration "is provided free of charge with the possibility of using all functional subsystems at once. After the free test period, users can continue to use 1C: Marketing. Lidogeneration "on a paid basis at any selected tariff.